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What Font Is Used With Those Graphic Headlines?

by Maximillion_Z
7 replies
Hi,

I keep seeing these sales letters that use a graphic for the headline.

Could anyone tell me what font they use? I think I could add the shadow and highlighting myself with photoshop - just can't figure out what font it is.

Here's an example:

How to Make Money Blogging with Blogging to the Bank 3.0 (non affiliate link)


Thanks!
#font #graphic #headlines
  • Profile picture of the author BrianMcLeod
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    Brian McLeod
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  • Profile picture of the author Maximillion_Z
    Thanks - I'll have to try and figure out how to do it with Paint.net
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  • Profile picture of the author TheFasterWebmaster
    Hey Max:

    Brian is on the right track. I've been doing this forever with headlines and subheads and it's only just recently people started asking me about it.

    What I am using right now is Helvetica LT Std (Bold and Black Condensed) for eye-catching headlines (and sub heads) and Garamond for the majority of our body copy.

    Here are some examples:
    http://www.directresponse20.com
    Affiliate Marketing & Programs Training

    I love using this same tactic with subheads too. The Italic look of the subheads, with them all leaned over like that, just drags peoples eyes across them. It's really jumped up our conversions.

    Hope this helps,

    E
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    • Profile picture of the author BrianMcLeod
      Originally Posted by TheFasterWebmaster View Post

      Hey Max:

      Brian is on the right track. I've been doing this forever with headlines and subheads and it's only just recently people started asking me about it.
      Hey Erik.. good to see you here. If anyone is qualified to tackle the topic of headline graphics it's you, bro!

      What I am using right now is Helvetica LT Std (Bold and Black Condensed) for eye-catching headlines (and sub heads) and Garamond for the majority of our body copy.
      Awesome. LT Std eh? Thanks. I'll have to snag that one.

      In general, I like Georgia for body copy in serif type and Tahoma or Verdana for sans-serif body copy.

      Here are some examples:
      http://www.directresponse20.com
      Erik, that was such a hot design, btw. You and Mike really rocked that letter. I loved the way it looked.

      I love using this same tactic with subheads too. The Italic look of the subheads, with them all leaned over like that, just drags peoples eyes across them. It's really jumped up our conversions.

      Hope this helps,

      E
      Awesome to have you jump in on this one, Erik. Don't be a stranger.

      See ya on Twitter.

      Brian
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