32 replies
Back in college we used to have fraternity parties
every month

I was in charge of the Fliers.

the fliers usually look like this:

================
Fraternity Party

APD is having a party and you are invited

Date:
Time

blah blah blah
================


We did ok but we weren't blowing out the room
like we wanted to

We usually got 80 - 100 people at out parties

So I made a slight adjustment to the Flier


================
Free Sex!

APD is having a party and you are invited

Date:
Time

blah blah blah
================

Results:

Bad News; We got a Call from the Dean of
the college telling us the Fliers were offensive
and to take them down


Good News: In the Two days the Fliers were
up we got enough attention so that instead
of 80 - 100 people at he party .. we had over 400!

This is when I first realized the power of a headline :0)

Jack

P.S. I bet this thread gets a lot of views

P.P.S. Technically the headline wasn't deceiving anybody. When
Beer and college students mix there is a good chance you may get
what the Headline offered
#free
  • Profile picture of the author MikeHumphreys
    Originally Posted by Jack Bastide View Post


    P.P.S. Technically the headline wasn't deceiving anybody. When
    Beer and college students mix there is a good chance you may get
    what the Headline offered
    Man do I have some great memories from college... some wild stories too. That's why I'm always surprised when young adults talk about skipping college and doing their own business right away. The experiences and things I learned college were priceless.

    re: Beer and college students.

    That's when some serious salesmanship skills being used by whoever (male or female) initiates the first contact.

    Check out:

    * Get interest from the desired prospect
    * Overcome objections/break the ice
    * Explain/Pile on the benefits... given non-verbally most times (i.e. kissing)
    * Make a compelling offer
    * Close the sale

    And some people claim they've never sold anything in their lives. :p
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  • Profile picture of the author Matt James
    Wow... I can't imagine why that headline worked!

    Is it bad that I was the first to click?

    Love your sig line Jack. Reminds me of one of my favorite (bad) similes...

    "Worn down at the edges like a Times Square hooker, the caretaker's last tooth lay on the floor like a yellow Chiclet."

    EDIT:- Should have known Mike would get there first
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  • Profile picture of the author Raydal
    The headline is not offensive it is DECEPTIVE.
    There's no such thing as Free Sex. You ALWAYS
    pay one way or the other.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Jack Bastide
      Originally Posted by Raydal View Post

      The headline is not offensive it is DECEPTIVE.
      There's no such thing as Free Sex. You ALWAYS
      pay one way or the other.

      -Ray Edwards
      He he So True!

      Jack
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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    • Profile picture of the author Matthew Iannotti
      Originally Posted by Raydal View Post

      The headline is not offensive it is DECEPTIVE.
      There's no such thing as Free Sex. You ALWAYS
      pay one way or the other.

      -Ray Edwards
      Child support is a mofo...
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  • Profile picture of the author Glogger
    The best headline ever! it certainly caught my eye
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  • Profile picture of the author aniebee
    I totally had to click - reminds me of a postsecret confession where a hubby re-tales a familiar beach trip story of the wife and kids running down to the water while he's lugging all the towels, chairs and snacks. Once he plops down, a half-naked co-ed walks by flaunting her . . . tan. Needless to say, he felt rewarded for all his hard work. Cracked me up!

    College fun never goes out of style.
    Ann
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  • Profile picture of the author FeliciaSlattery
    Jack!
    I had to click because I thought to myself, "NOW what is that Jack Bastide up to?" LOL

    You are SO right about good copy and the power of a headline. Get people to read your message and remember it... and do what you want them to do.

    Why am I not surprised you used that headline for a college party??

    And I agree... you end up getting what you pay for and/or paying for it no matter what!

    You crack me up. Do me a favor... don't use that headline in my copy anywhere, ok? Wouldn't work for my market. LOL

    Felicia
    Signature

    Felicia J. Slattery, MA
    Communication Coach
    Are you credible? I'll show you how. Free. Now.
    http://www.CredibilityAndCashFlow.com

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  • Profile picture of the author Darrel Hawes
    When I saw the headline above, I thought:

    "That's one way to break into the copywriter-for-hire market"

    Certainly a unique offer.

    Signature
    Darrel Hawes - Blog
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  • Profile picture of the author colmodwyer
    P.P.S. Technically the headline wasn't deceiving anybody. When
    Beer and college students mix there is a good chance you may get
    what the Headline offered
    There's no "technically" about it.

    Sure a keg of PBR is $70 so you can argue there's a cost, but at a party you're drinking regardless.

    So sex really is a "FREE BONUS."

    Colm
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    • Profile picture of the author Jack Bastide
      This thread sure has a lot of views

      Does that mean Copywriters are Horn Dogs?

      Jack
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author Matthew Iannotti
    LIES! I wanted the free sex!
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  • Profile picture of the author ikeos
    The headline surely caught my eye. Who would resist FREE sex?
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  • Profile picture of the author Jo_Shua
    Ocifer I swear'd to drunk I'm not God!
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  • Profile picture of the author CDarklock
    I've got this great t-shirt idea. See, you wear it under your dress shirt, and you try to pick up chicks. As the night wears on, and you have a bit more to drink, you know you've got the beer goggles on... so you unbutton the dress shirt, and it says "NO FAT CHICKS."

    Nothing new here, right? BUT WAIT... THERE'S MORE!

    After you've had EVEN MORE to drink, you slip off to the bathroom. "No fat chicks, my arse," you think. "At this point, I don't care!" So you pull the shirt off, and turn it inside out. There, on the other side, it says... "FAT CHICKS OK!"

    And come the morning, you'll probably have gotten one!

    Isn't that just the most awesome idea EVAR?!
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Jack Bastide
      Reminds me of the Time I went to a Bar with all my
      fraternity buddies

      After a few, Ok more than few, screwdrivers I wound up making
      out with a "Calorie Challenged" female

      My Fraternity Brothers never let me hear the end of it

      Jack


      Originally Posted by CDarklock View Post

      I've got this great t-shirt idea. See, you wear it under your dress shirt, and you try to pick up chicks. As the night wears on, and you have a bit more to drink, you know you've got the beer goggles on... so you unbutton the dress shirt, and it says "NO FAT CHICKS."

      Nothing new here, right? BUT WAIT... THERE'S MORE!

      After you've had EVEN MORE to drink, you slip off to the bathroom. "No fat chicks, my arse," you think. "At this point, I don't care!" So you pull the shirt off, and turn it inside out. There, on the other side, it says... "FAT CHICKS OK!"

      And come the morning, you'll probably have gotten one!

      Isn't that just the most awesome idea EVAR?!
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author masonpan

    What sells, sex sells. Pity I'm so ugly !! But you are right of course. The title has to work or you will not get the traffic. It's a bit of a fine line and one that I suppose we all have to master to prosper in this visual business.
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  • Profile picture of the author Free PLR
    Let us know when you are having the next party.

    Joe
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    • Profile picture of the author Mark McClure
      Jack B,

      Headline split test

      "Free STDs" vs "Free Sex" = Prevention vs Temptation

      KO'ed in round 1...
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      • Profile picture of the author CDarklock
        Originally Posted by Mark McClure View Post

        "Free STDs" vs "Free Sex" = Prevention vs Temptation

        KO'ed in round 1...
        Ur doin it wrong... it should be "STD free"
        Signature
        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Jo_Shua
      Originally Posted by Paul Hancox View Post

      So... where's my free sex?
      You know nothing is ever 'free' :p

      The True Cost Of 'FREE' Sex

      All the STDs you can handle, unexpected child support (for the next 18 years), nagging partner will not stop calling and harassing you (You thought it was suppose to be a one night stand?), for those that feel compelled (after the unexpected child) you now have a new mother-in-law that hates your guts

      And that is the cost for just ONE 'free' sex night! How many nights have you had?


      JC
      P.S. By the way, that question is rhetorical.
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      • Profile picture of the author Paul Hancox
        Originally Posted by Joshua Collins View Post

        The True Cost Of 'FREE' Sex

        All the STDs you can handle, unexpected child support (for the next 18 years), nagging partner will not stop calling and harassing you (You thought it was suppose to be a one night stand?), for those that feel compelled (after the unexpected child) you now have a new mother-in-law that hates your guts
        Wow, I'm sold. Where do I sign up?
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  • Profile picture of the author ksmike
    Back in the day... I had a buddy running a telemarketing business. To fill up his room with bodies he simply ran an ad with the headline "SEX" with some simple copy and the hours. Worked out great for him, and I'm sure all the employees had some fun after hours. :-0
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  • Profile picture of the author CopyMonster
    In case this 5 STAGES OF EVERYDAY GRIEF applies... (specifically the second one)

    ...just saying
    Signature
    Scary good...
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  • Profile picture of the author DependableTrader
    Hey Jack, thats a good idea about FREE SEX. I think I will use that headline when we send out flyers promoting our next CHURCH group function. LOL LOL
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