3 reasons people don't buy...

by 5 replies
5
I was going over some of the material in "breakthrough advertising" the other day and was reminded of 3 of the core reasons people don't buy.

Namely:

too complicated
Not important enough
Too expensive

there are many more...but these three are good to keep in mind.

I find great value in going over the basics again and again.

cheers lads.
#copywriting #buy #people #reasons
  • Another core reason can be...

    The prospect doesn't believe your claims.

    Alex
    • [ 2 ] Thanks
    • [1] reply
  • People also don't buy when you oversell a product.
  • I also find another reason people don't buy is because they're trying to be sold to based on logic rather than emotions.
    Logic/reasoning might make people think but it's triggering certain emotions like fear that compels them to take action.
  • #4: Not relevant.

    They're either not the ideal audience, or, they are and you fail to show them how the offer fits into the context of their present life. Even if they realize they might want it someday, they can't see why it should be a priority right now.
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