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Which Copywriting Formula use this vendor?

by goodmarketing
2 replies
Hey guys,

who knows what "formula" is in this copy?

http://www.acnenomore.com/

And what what "formula" in this VSL:

http://www.acnenomore.com/Acne-Clear-Skin-Video.php

I think it´s a formula, because the vendor is very successful since years with a lot of products in many markets (same copys).

Thanks
#copywriting #formula #vendor
  • Profile picture of the author TMAjr
    Hey goodmarketing,

    The first link is definitely problem-agitate-solution.

    It opens with a big promise in the headline and deck - but the copy starts with the problem (which is exactly what their customer's thinking about).

    I haven't watched the VSL but, based on the niche, I would imagine it does the same thing. Big promise, problem, agitate, solution.

    Best,
    TMA
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  • Profile picture of the author Raydal
    Yes, he using the problem--agitate-solution typical of many sales letters
    in the health solution niche, even though that is the broad structure of
    the letter. There are finer details to the letter and VSL as well.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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