I am developing a copywriting blog and I need some help directing the content. I have developed an idea from something I saw on the forum earlier:
1. Take bad letters and ad material and do case studies every week to transform them into something good.
2. Offer the improved copy away for free to the people that you took it from. In return, get access to their analytics. Report on what works and what doesn't. Track progress on advertising material. Everyone wins in this situation.
Make small information projects and market and sell them, showing how they perform. Do A/B testing and report on it. Teach others to do the exact same. Step-by-step.
The premise of the blog would be a scientific "workbench" approach to copywriting. I would like to take the guess work out and share the details. "Scientific Advertising" by Claude Hopkins is my inspiration... I loved to see how he worked with facts and testing instead of intuition.
Would this be a good premise for a blog? Where can I validate these ideas? I am looking for indicators of strong interest in the topic.
Would you find this blog useful? What else would you like to see from it?