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What Would You Like From A Copywriting Blog?

by coolCrawler
7 replies
Hello Warriors,

I am developing a copywriting blog and I need some help directing the content. I have developed an idea from something I saw on the forum earlier:

Main Theme
1. Take bad letters and ad material and do case studies every week to transform them into something good.

2. Offer the improved copy away for free to the people that you took it from. In return, get access to their analytics. Report on what works and what doesn't. Track progress on advertising material. Everyone wins in this situation.

Side Theme
Make small information projects and market and sell them, showing how they perform. Do A/B testing and report on it. Teach others to do the exact same. Step-by-step.

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The premise of the blog would be a scientific "workbench" approach to copywriting. I would like to take the guess work out and share the details. "Scientific Advertising" by Claude Hopkins is my inspiration... I loved to see how he worked with facts and testing instead of intuition.

Would this be a good premise for a blog? Where can I validate these ideas? I am looking for indicators of strong interest in the topic.

Would you find this blog useful? What else would you like to see from it?
#advice #blog #copywriting #split testing #suggestions
  • Profile picture of the author 1Bryan
    Have you ever been to MarketingExperiments? KissMetrics? MarketingSherpa?
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    • Profile picture of the author Raydal
      Originally Posted by 1Bryan View Post

      Have you ever been to MarketingExperiments? KissMetrics? MarketingSherpa?
      And that's the whole idea. There is hardly an angle that hasn't been
      tried before. Not to say that anyone may want to compete with an
      old idea but if originality is your aim you have a tougher job. Not
      impossible. but tough.

      -Ray Edwards
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      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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      • Profile picture of the author coolCrawler
        Okay... fair enough. There is competition for what I am talking about.

        But what is missing from resources that already exist?

        The hard part is: I didn't know about KissMetrics or the other examples. I didn't think that they applied strictly to copywriting but marketing in general. It is encouraging to see that it was in fact a good idea... but of course, one that has already been beaten to death by the looks of it.
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        • Profile picture of the author 1Bryan
          Originally Posted by coolCrawler View Post

          Okay... fair enough. There is competition for what I am talking about.

          But what is missing from resources that already exist?

          The hard part is: I didn't know about KissMetrics or the other examples. I didn't think that they applied strictly to copywriting but marketing in general. It is encouraging to see that it was in fact a good idea... but of course, one that has already been beaten to death by the looks of it.
          Make it more for the small biz person. Ones who don't know the latest trends. There's still a lot of "jargon" one has to know in order to get the most from the ones I mentioned. Jargon that even $ 250,000 to $ 1 million a year smaller businesses aren't up-to-date with. Make it a membership based site. With a geo-specific slant.

          Just some ideas.

          There's more opportunity marketing to small biz people than there is copywriters or online biz people. Because everyone who jumps in the pool targets them. And MarketingExperiments/MecLabs goes more for the big brand case studies.

          A lot of people will join local biz organizations and end up disappointed because they don't get much other than networking (which is valuable) but is lacking the hands-on stuff they need to know to do things better.

          Maybe you could be that option?

          Maybe it could be a membership that charges $ 500 or $ 1000 or $ 1500 per quarter?

          And delivers?

          So they renew?

          Maybe it could have meet-ups/workshops as well as an online portal?

          Maybe the meetups could be ways for you to sign them up for marketing packages you broker/deliver? Or local JV deals? Where you get a cut as the middleman?

          A lot of savvy "local marketing" folks have done this. Proven it works and can be pretty lucrative. Jumping into the pool with the bigger, broader online folks and the folks trying to scoop household names?

          That's a tougher nut to crack.

          Just some more thinking.

          (Even with the sites I mentioned, there are still "gaps" that could be filled. There always are. I wasn't trying to discourage you. Just pointing out the market reality. So you can find a gap and fill it.)

          P.S. You can't separate marketing and copywriting anymore. Not in 2015. Not when the web is direct response driven. And not when literally every move you or I make online can be and is trackable.
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          • Profile picture of the author coolCrawler
            Thank you for this spectacular advice. I am very interested in doing something local.

            Honestly, your words were a great encouragement.
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  • Profile picture of the author RickDuris
    There is always room for one more case study, "what's working now" resource/blog. Especially copywriting. Don't be discouraged.
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  • Profile picture of the author splitTest
    Originally Posted by coolCrawler View Post


    Main Theme
    1. Take bad letters and ad material and do case studies every week to transform them into something good.

    2. Offer the improved copy away for free to the people that you took it from. In return, get access to their analytics. Report on what works and what doesn't. Track progress on advertising material. Everyone wins in this situation.
    Not sure if I'd find it useful without seeing it in action -- but I'd certainly find it interesting. There are similar sites out there, but you'd have to dig through a lot of dull "salesy" stuff to find straightforward presentations like what you describe above.

    Make your material useful, bite-sized, quick and straightforward -- for people who don't have time to spend all day on the web -- and you'd have a fan here!
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