Creating a story for your salescopy

Hello

I havn't got time to find an read the CB sales page examples you gave, but we have used story telling as part of our marketing for years now, in both initial sales copy an in the continuing marketing to our customers.

I'll give you an example - One part of our Business is Affiliate Marketing but we do it different to most. We build lists for specific niche's an then our marketing is to our own lists, we prefer fishing in our own pond rather than competing with everyone else out in the wide open seas.

One of our lists is for Bands an Musicians, I started it but gave it to my teen Daughter a few years ago. We are also musicians, I have had a Band since my 20's, I'm the lead singer an lead guitarist an Sherri is also in the band now. (all girl Band, 4 sometimes 5 of us)

So we can leaverage the fact that we are also musicians, but the biggest leaverage is creating a very personal relationship between us an our Subscribers. We do this with our personal stories, it helps our subscribers relate to us, get to know us an think of us more like extended family or friends rather than some unknown Person or Business trying to sell them something. Like, would you be more willing to buy from someone you feel you know than from some unknown Business?

All of our stories are true, most are funny things that happen to us, some stories not even relating to music, but they all go to building a very personal relationship with us, they know us on a first name basis. One example was a few years ago when my Dad got me interested in music from the 60's & 70's. I wasn't even born then so it was all new to me. I especially loved a song he played me by Jimi Hendrix, All Along The Watchtower, especially his guitar work, so set bout learning it, without the music sheets I might add! Well, I was soon bout to kill my Dad, it was so hard to copy. Sherri an Anna were in fit's at my attempts an to make matters worse they were videoing me without me realising. The end result was a video of me playing an singing All Along the Watchtower with more swear words than the original words in that song (an lots of swear words that I didn't even know I knew! lol)

Then to add insult to injury, Sherri wrote up the story for her newsletter, an even put the video up with a link to it, an request for people to make comment. She got hundreds of replies within days, thousands of replies within first few weeks. Lots offering me sympathy, some making fun, some giving advice, like I jus needed more fingers lol. Some remarking on all the new words I had added to the song! lol. But the fact was, it was HUGE personal engagement with us, something no normal affiliate marketer would expect.

We not only use personal stories, we share our photos as well. Many in our lists have watched Sherri grow up, from when she started her first IM Business's as a 14 year old schoolgirl, to the beautiful young girl she is today at 18. We go even further in building these personal relationships, we send Christmas Cards (ecards) to everyone on our lists every year, an we get absolutely thousands back from our Subscribers.

We have absolutely HUGE open rates for anything we send to our Subscribers. Think bout it, do you ignore emails that your friends send you?

A good example of using story telling in marketing is Oli Luke (oliluke.com). Oli is a a marketer from here in UK, who own scribble mail. He uses personal stories to front most of his own mailings, typically British, they are usually stories set in pubs or when he is out with his girlfriend Sophia, but they get you in. You know him an Sophia (or believe you do) from his little stories,it would be hard to read the first few lines, or even the Subject heading, without wanting to know where it all goes. I would advise subscribing to him actually, jus to receive an study his emails. Bit of warning, he sometimes swears too! lol.

Cheers

Lindy

Thanks for the reply Lindy.

But the question I have is not just including a storyline but how to use it ethically. In the examples above you will find someone claiming that their girlfriend used phrases on them that got them addicted to them and in another case how something changed in their relationship with just a discussion with the expert selling the product.

I am not saying that happened or didn't happen and if you closely listen to the script you can come to your own conclusion but it seems fictional/madeup stories are being used in some of these CB products.

http://www.warriorforum.com/copywrit...ing-lying.html

I think the the important part of storytelling is to connect with the audience so there isn't always a need to bring up how your product influences the story. As long as you have an engaging and detailed story that builds trust with your prospects then I think the story is doing it's job.