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Is This The Best Book To Get On Copywriting?

by Datingarticles
4 replies
Is The Copy Writer's Handbook the absolute BEST book to get on mastering the craft?

The Copywriter's Handbook: A Step-by-step Guide...The Copywriter's Handbook: A Step-by-step Guide...
To judge by all the positive reviews, it gives every impression that it is. However, if any of you have any other ideal recommendations, please list these books here.
#book #copywriting
  • Profile picture of the author Minds Eye
    Check out Peter Bowerman's "The Well Fed Writer" - Found it extremely helpful. http://amzn.to/1ZeNZEw
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    A powerful perspective on persuasion

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  • Profile picture of the author Andrew Gould
    There is no absolute best book.

    Ray compiled a good reading list here.
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    Andrew Gould

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    • Profile picture of the author Datingarticles
      Originally Posted by Andrew Gould View Post

      There is no absolute best book.

      Ray compiled a good reading list here.
      Really? Well, in that case, I suppose I should just go by my own judgement, compare the reviews, how good the author's reputation is for supplying good advice, and make my choice. Sorting the wheat from the chaffe, in other words. Wish me well, guys.
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      • Profile picture of the author Andrew Gould
        Originally Posted by Datingarticles View Post

        Really?
        Really. Best is subjective.

        It depends on where you are now and where you want to go.

        You wrote you want to master the craft, but that's too vague to give you a single definitive answer.

        For example, for me the best book for mastery is probably Eugene Schwartz's "Breakthrough Advertising". Though if you're just starting out it wouldn't be suitable, a better bet would be Dan Kennedy's "Ultimate Sales Letter".

        Regarding Bly's book, it's a good read and gives you an overview of copywriting, but I'm not sure I'd describe it as a book for mastery of the craft.
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        Andrew Gould

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