The Psychology of Clickbait

16 replies
You'll Be Outraged at How Easy It Was to Get You to Click on This Headline | WIRED

Interesting article
#clickbait #psychology
  • Profile picture of the author gjabiz
    Originally Posted by BillyParadise View Post

    Thanks, decent article.

    A recent South Park episode found Jimmy the school newspaper editor in a battle over his use of a word, and then was offered millions of dollars by a big company if they could run ads in his paper.

    THEY tested Jimmy and found him to be one of a very few people who could always recognize an ad from news.

    Even if you hate the show, this is a good 22 minutes of copywriting education as the line blurs between news and "sponsored" news.

    The print version of clickbait is the advertorial, and if those darn little tiny words in the corner (advertisement) weren't there, millions would not know the difference, and perhaps there is a coming generation who won't know if they are an ad or not.

    gjabiz
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  • Most people's brains are a fizz of ragin' froth.

    Raw emotion figures, but it is educated daily as we surf the internexus between stimulus an' response.

    We wise up to what we fell for yesterday, an' our knowledge feeds back into the swirl to move the game on for everyone.

    What is cool is when people stop.

    Interrupt their routine, stick 'em in a monstery, beach 'em up into any kinda void, an' alla that brain fizz gushes out into their current nowhere, performin' a whole buncha unintended feelouts an' linkups as alla that autopilot thinksteam pfffttts outta the system.

    That is why gaps an' absences borne of cessations are such bummers.

    Funerals. Deaths. Goodbyes.

    We wanna touch on stuff, but there is nuthin' there.

    Bundle a treat into the gap, an the senses got a playground of novelty to explore.

    The brain fizz has someplace to fizz — an almost tangible promisescape so invitin' that our own froth bubbles mesmerise us as they shimmer through the air like fluid boulders before poppin' themselves into exquisite extinction.

    But we are not stoopid.

    Like the guy says, promise has to be delivered, even for an OCD generation forcefed tangents.
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    Lightin' fuses is for blowin' stuff together.

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  • Profile picture of the author TrueStory
    I ****ing HATE clickbait. Really.

    I had to use it myself and i hate myself that I had to use it, but unfortunately it sells. Well it gets clicks which sells ads.

    Every single time i see clickbait I remember infamous quote: "Nobody has gone broke underestimating intelligence of American people".

    It's true. Click bait is essentially cheap way of getting attention.

    This post is kind of a rant, google "click bait spoilers"
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    Your business matters only to people that matter to your business[/U][/B] - Reach them?

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  • Profile picture of the author misterme
    I personally have several reasons I don't use clickbait in my ads. Reason #3 will astonish you.
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    • Profile picture of the author sethczerepak
      Originally Posted by misterme View Post

      I personally have several reasons I don't use clickbait in my ads. Reason #3 will astonish you.
      Brilliant.
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    • Profile picture of the author DABK
      Duly astonished. And properly amused. Thanks.

      Originally Posted by misterme View Post

      I personally have several reasons I don't use clickbait in my ads. Reason #3 will astonish you.
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  • Profile picture of the author Raydal
    Great article. I see a lot of click bait on FB ads that use celebrities
    pictures just to get page views for their advertisers. I'm surprise
    that these type of ads pass through FB's ad filter.

    -Ray Edwards
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    • Profile picture of the author BenPoggemiller
      No kidding. The other day one of my FB ads, which I read the terms for and feel like
      I followed, got my account shut down. A few minutes later I see a picture of Richard Branson promising me $13,000 a day. Rage.

      Originally Posted by Raydal View Post

      Great article. I see a lot of click bait on FB ads that use celebrities
      pictures just to get page views for their advertisers. I'm surprise
      that these type of ads pass through FB's ad filter.

      -Ray Edwards
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    • Profile picture of the author sethczerepak
      Originally Posted by Raydal View Post

      Great article. I see a lot of click bait on FB ads that use celebrities
      pictures just to get page views for their advertisers. I'm surprise
      that these type of ads pass through FB's ad filter.

      -Ray Edwards
      I suspect Facebook just hasn't received enough complaints yet. It will taper off when they do. People using clickbait now would be smart to start investing their profits into a more sustainable strategy before that happens.
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    • Profile picture of the author TrueStory
      Originally Posted by Raydal View Post

      Great article. I see a lot of click bait on FB ads that use celebrities
      pictures just to get page views for their advertisers. I'm surprise
      that these type of ads pass through FB's ad filter.

      -Ray Edwards

      no, man, Facebook plays favorites. Really. Rumor has it (and again, just a rumor) the admins of facebook ads have a list of "preferred advertiser" that get passthrough approval.

      Basically those ads aren't moderated. If you spend $n thousand of dollars per month you become preferred partner. Pretty much these guys:

      https://facebookmarketingpartners.co...ting-partners/
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      Your business matters only to people that matter to your business[/U][/B] - Reach them?

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      • Profile picture of the author BenPoggemiller
        Obviously I have no way of verifying it, but it wouldn't surprise me if that were true. Maybe they aren't unmoderated, but I believe older accounts and ones that have spent more money get more leeway. I've followed the terms to a T and gotten shut down, and similar ads or ones that clearly are breaking the terms run for months.

        Originally Posted by TrueStory View Post

        no, man, Facebook plays favorites. Really. Rumor has it (and again, just a rumor) the admins of facebook ads have a list of "preferred advertiser" that get passthrough approval.

        Basically those ads aren't moderated. If you spend $n thousand of dollars per month you become preferred partner. Pretty much these guys:

        https://facebookmarketingpartners.co...ting-partners/
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  • Profile picture of the author Exsolution
    Indeed it is quite astonishing how malleable the human mind is.
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  • Profile picture of the author onehalf
    Our curiosity is so insatiable, and our resolve so frail that we lurch uncontrollably into a clickfest when we see titles like what BillyParadise just posted above.
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    • Profile picture of the author wordwizard
      FB wouldn't even let me use an image of a video screen with play button because it was "misleading" - even though the video was right on the page once they clicked, and playable.
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  • Profile picture of the author SL1
    Awesome article, it speaks to how so many web masters are using this to build fortunes just off clicks on ads.
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  • Profile picture of the author RogozRazvan
    I've read a book that deals with the psychology of "click-bait". Actually, it deals in general with tools that the media uses to get your attention.

    It feels like "black-hat" copywriting but it is effective.

    https://en.wikipedia.org/wiki/Trust_Me,_I'm_Lying (Ryan Holiday)
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