How do I write this?

by 6 replies
6
Anyone familiar with the helpdesk /customer support or service space?

These are some of the results for people who used a certain helpdesk software. How would you write short and more grabbing copy or ads?

This is to be used in display ads primarily and maybe else where like text ads or headlines or something. But display ads first.

I tried writing copy for display ads that were just very straight forward but I am looking for something different.

Case 1:
RESPONSE TIME
Dropped from 15 Hours to 7 Hours
54% reduction

NO. OF TICKETS RESOLVED
Improved from 1727 to 2557 Tickets
48% improvment

TICKETS RESOLVED ON TIME
Improvement of 20% in 8 months
to 94%



Case 2:

5%
REDUCTION IN AVERAGE RESOLUTION TIME

33%
REDUCTION IN AVERAGE RESPONSE TIME

11%
INCREASE IN FIRST CALL RESOLUTION


Case 3:
FIRST CALL RESOLUTION
Improvement of 21%
to 51%

SLA RESOLUTION
Improvement of 11%
to 95%

RESOLVED TICKETS
Doubled, improving FCR & SLA resolution too
100%
#copywriting #write
  • Surely you're not asking (hoping) for your fellow copywriters here to write the copy for you?

    I'm not sure how else to interpret your post.

    Marcia Yudkin
    • [ 1 ] Thanks
  • Maybe I should have been clearer. Let me try and rephrase it.

    Here are a few that I wrote. Any feedback would be appreciated.
    1. How to decrease the response time for customer queries by 54%. Find out...
    2. Interested in knowing how to respond to customer queries 33% faster? Click here...
    3. Resolve 48% more issues raised by customers. Find out how...
    4. Find out how to decrease the response time for customer queries by 54%.
    • [1] reply
    • 2 key points are missing...

      1 who it's for

      2 targeted to those who have decided to buy
      but not sure which is right for them.

      Do those two things and you capture those
      who are buyers and you work with their buying decision making process.

      Best,
      Doctor E. Vile
  • It's not clear who you are trying to sell to so it's bit confusing based on that
    fact alone. Are these ads written to get businesses to buy this software?

    -Ray Edwards
  • The product is aimed at people who are B2B decision makers. Mostly SMBs. The job titles might be - owner, founder, CEO or VP / C-level /Head - customer support or customer service.

    Businesses buy this software to provide customer support to their customers. It is a helpdesk software.
    • [1] reply
    • If what you are doing is using case studies of previous clients to use as a sales presentation to prospective clients....consider using simple tables to show the changes in percentages/numbers.

      Or put it as text rather than repeating "improvement" and "reduction" time after time.

      You want people to SEE the improvements....not have to think about it.
Join the discussion

Next Topics on Trending Feed

  • 6

    How do I write this?

    Anyone familiar with the helpdesk /customer support or service space? These are some of the results for people who used a certain helpdesk software. How would you write short and more grabbing copy or ads?