REAL Research - how do you do it?
Not only can you do 1-way research, but you can do dynamic research (such as surveys and link tracking).
My question is, how do direct mail and other offline agencies/freelancers conduct their research to tap into their prospects real problems/desires/inner dialog?
I'm NOT talking about trying to find out what products to sell, or any of that basic stuff...
...I'm specifically talking about tapping into the prospect's minds to increase conversions and sculpt offers?
As I say, online this can be done by visiting forums, analyzing (successful) competition and doing surveys.
Are there specific ways to do this offline? Does every campaign or project you are hired for require conducting costly surveys? I can't imagine so, but maybe I'm wrong?
I'd appreciate some DM'ers insight if possible, or any copywriters who work offline.
Many thanks,
Nick
Direct Response Copywriting