Great copywriting resources?

by Kate B

Posted: 15 years ago 4 replies

COPY WRITING

Hi guys,

My professional background is in journalism, PR and corporate copywriting, however I'm thinking about turning my attention to writing sales copy online.

While I've got tons of copywriting experience, I've never done any sales copy before, and I recognise that its very different to what I have done in the past.

Can anyone recommend some good resources where I can learn more? Websites, books... anything goes.

Thanks

#copywriting #great #learn copywriting #resources

Matt James 15 years ago

Hi Kate....

http://www.warriorforum.com/copywrit...ooks-ever.html
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- Bill Jeffels 15 years ago
  
  Yes, start with the books mentioned. That will get you off to a good start.
  
  Also get on the e-mail lists of great copywriter's. It will be a free education on how to write compelling copy. Try John Carlton, Clayton Makepeace, Bob Bly, David Garfinkel, and I've said in the past Matt Furey. He's in diet and exercise but his e-mails are very good.
  
  Take care,
  
  Bill Jeffels
  
  Thanks
  
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  Bond Halbert's Badass Blog
  " You Are One Sales Letter Away From Being Rich " --Gary Halbert
  
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Scott Murdaugh 15 years ago

Here's a few free online resources...

http://www.hardtofindads.com/home - A great collection of classic advertisements.

Untitled Document - The newsletter archive of the late, great Gary Halbert.

Jay Abraham: 100 Greatest Headlines Ever Written

Direct Response Copywriting Tips |Business Strategy Consulting| Emotional Direct-Response Marketing - The whole site is one big sales pitch, but it's great to see how he does it... He's a copywriter who trained with Gary Halbert, I really dig his blog/newsletter.

http://www.CopySnips.com - Appears to be down at the moment, it belongs to Paul Hancox, from this forum... Some great free advice, and I can't recommend his products (At least the one's I have seen) highly enough.

The list of books already provided is a great start. Once you get a firm grasp on the basics, there's no better teacher than experience.

Also, this forum has been invaluable to me... There are sooo many extremely talented people here, and if you look closely enough you can get a million dollar marketing education for free...

Good luck!

-Scott
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Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
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- Sacha 15 years ago
  
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alltekbee 15 years ago

This seems to be where the money is. Someone once told me if you can sell you'll never starve.
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Great copywriting resources?

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