I say this with the utmost respect and in the theme of a film which you are probably quite familiar with.
Your mission should you choose to accept it...
...is to read the brief below and explain to the best of your ability how you would go about achieving the objective.
A leading health supplement manufacturer and health publisher (cannot be disclosed at this moment)
To beat the existing control for a selection of our top supplements (cannot be disclosed at this moment but feel free to take an educated guess)
1. UPDATE: For the person who offers the most valuable advice, I will share my top lead generation method that has helped me land offers of a full time Copywriting job worth $50,000 which I turned down and another offer from a well known multi-million dollar client. How much could this be worth to you?
2. To go down in the Warrior Forum Halls Of Fame as The Copywriter to give the most useful advice on the task above and be recognized as a true expert in their field (on top of the great amount of expertise you already possess of course).
3. To have potential clients flocking to you from all parts of the world and have your diaries filled for the rest of 2016 (if this works out well).
I know the information I've given is a but vague but this adds to the challenge. This is an actual project which I cannot reveal the exact details of but in a general sense if you were faced with a task like the one described, how would you go about beating a control for a health supplement.
I know there have been a few competitions in this section over the years like the one for Agora, a few dating products, some email writing competitions and in some cases some unknown copywriters beat some of the veterans.
It's been a while since there was a Copywriting competition of any kind so this is a mission and an opportunity for the veterans to shine once again, to relive those golden moments of glory and bask in the Warrior Halls Of Fame once again, not to mention the led generation method I'm offering.
I look forward to your responses.