Steve the Copywriter and Andrew Gould would probably be the only ones to know who he was.
He had the largest Radio audience for his breakfast programme, 9 million listeners (about 1 in 4 UK adults)
When asked what it felt like to have 9 million listeners he said:
'I don't have 9 million listeners. I have only 1. And he is only half listening at that.'
Sounds familiar right?