embolding words in vsl's

2 replies
I'm curious to know which words you guys underline in VSL's?
I usually go for the command words....and benefits.

what do you guys do?
#embolding #vsl #words
  • Profile picture of the author Alex Cohen
    I don't do much underlining in VSLs. When I do, it's to emphasize an especially important point.

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  • I underline words or phrases when I can see myself saying them while pounding my fist on the table.

    Italicized is when I'd gesture passionately with an open palm.

    Bold is just saying something louder.

    Any formatting, it's usually the most striking, important words of a major pain point or benefit. Command words, too, now that I think about it.
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