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Help improving headline for course on launching online courses

by vaidab
7 replies
I'm kinda' out of ideas on how to improve my headline for the course I'm developing. It's value proposition is:
If I am a 23-32 year old employee, wanting to launch my first online course for some side revenue, why should I enroll in “3 Days to your Online Course” rather than any other course on creating online courses?
…because 3 Days to your Online Course takes you through a personalized, step-by-step approach that publishes your first online course in only 3 days (by showing, not by teaching; by demonstrating, not by motivating).

How can I improve this headline? Something is missing..

Is it really possible to launch an online course in only 3 days without any technical knowhow or professional tools?
#courses #headline #improving #launching #online
  • Profile picture of the author deepCode
    I don't know if it is just me and all the unrealistic promises that I have seen over the years, but personally I would prefere a course with a title like:

    "Launch your online curse in 3 days - a honest and realistic step-by-step guide".

    But in the end you should really A/B Test it
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    • Profile picture of the author havplenty
      Originally Posted by deepCode View Post

      I don't know if it is just me and all the unrealistic promises that I have seen over the years, but personally I would prefere a course with a title like:

      "Launch your online curse in 3 days - a honest and realistic step-by-step guide".

      But in the end you should really A/B Test it
      Good luck selling realism to opportunity seekers. The bigger and more outlandish the promise the better.

      I discovered this reading Robert Collier's letter book. In it he talked about a bookkeeper named A L Pelton who took on the task of selling a book about will power.

      He positioned his book by telling people he was down to his last penny and now he's minted thanks to the book. Collier tells it in a slightly realistic frame: Pelton used very compelling copy to sell a book and staked his last 200 bucks on the enterprise.

      The copy worked of course. But the thousands Pelton boasted about in his ads came from selling the same book to thousands of people. It's an intellectual sleight of hands. An entry about Pelton says simply: he made millions promising men how to get rich.

      The promises had to be big in 1918 and they have to be big in 2016. Opportunity seekers don't age. It seems.
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      • Profile picture of the author vaidab
        Thank you a lot. I brainstormed and then cut/rephrased most of the headlines and I'd love your opinion on these:

        TITLE: Courseology - 3 Days to your Online Course

        HEADLINE:
        1. Launch a $500/month side business by developing online courses in only 3 days using a proven step by step system
        2. Launch your online course in 3 days - a honest and realistic step-by-step guide!
        3. Earn $500/month by launching online courses - a proven method
        4. Earn a living by finding your vocation teaching online courses - a 3 days approach!
        5. Launch online courses on steroids! A step by step approach to generating a $500 business on the side
        6. Fast and Furious: 3 Days to your Online Course generating a $500 side business.
        7. A proven step-by-step system to launch your online course in 3 days
        8. The secret method of launching online courses in 3 days with nothing but action steps that hold your hand all the way to a $500/month business.
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  • Profile picture of the author Alex Cohen
    Originally Posted by vaidab View Post


    How can I improve this headline? Something is missing..

    Is it really possible to launch an online course in only 3 days without any technical know how or professional tools?
    The headline could use emotion, pizazz.

    And a strong benefit ("launch an online course" is a weak benefit).

    Also, try to get a power word or two in there.

    Alex
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  • Profile picture of the author dmaster555
    Originally Posted by vaidab View Post

    I'm kinda' out of ideas on how to improve my headline for the course I'm developing. It's value proposition is:
    If I am a 23-32 year old employee, wanting to launch my first online course for some side revenue, why should I enroll in “3 Days to your Online Course” rather than any other course on creating online courses?
    …because 3 Days to your Online Course takes you through a personalized, step-by-step approach that publishes your first online course in only 3 days (by showing, not by teaching; by demonstrating, not by motivating).

    How can I improve this headline? Something is missing..

    Is it really possible to launch an online course in only 3 days without any technical knowhow or professional tools?
    You're missing an outcome.

    People don't want an online course, they want the outcome of having an online course, which is making money.

    That is what you're missing in the headline and everything you've posted so far.

    No one just wants to make an online course just for the hell of it...

    But an online course that makes em $500 a month? sure.
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    • Profile picture of the author DKCopywriter
      How I Started Making $1,000 Per Month By Creating Online Courses...
      Without Knowing What I Was Doing!


      Use it if you want. Change it to whatever fits your needs. Maybe it's how "One Man" started making that money or maybe the dollar amount changes, but don't lie about the results!

      If you're making a course about making courses, you should have good results to use in the copy, otherwise you have no business making that course in the first place.

      You're welcome!
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  • Profile picture of the author SamNuku
    You're right it is missing something. Its the actual benefit to the the person signing up.

    I understand a course online in 3 days is absolutely valuable. HOWEVER it doesn't tell me what that means...

    eg. 3 Days To Your Own $97 Product Forever

    Headlines require work & its a great thing you're getting advice & putting in the work.

    The other thing i'd consider very heavily is your ideal client bro. Ultimately its about them. Find their emotional triggers, combine it with a major benefit from your course, Stick a how to in there some where & you'll be ahead most headlines out there.

    I am actually in the process of putting a presentation video together for this. I was going to have it up this morning how ironic it would've helped you quite a bit.

    It will be available but probably not for another 36hrs.
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