How to find 'high-paying' clients eager to pay you $9,997 per squeeze page copy
Made a small post a few days ago about how I was able to make $12,000 in 22 days as a newbie copywriter which generated some interest and received some PMs...
Unlike most copywriters, I very intentionally avoid job boards, outsourcing websites or even highly competitive niches because: "it's like a single dance where the blind, the ugly, and the desperate queue up to be selected by women"
Simply put: This makes it very hard to charge premium rates for copywriting (I bill about $9,997 for a squeeze page... or about $35 per lead, not inclusive of ad costs).
Instead, I choose to fish in relatively un-competitive waters... instead of shark-infested ones.
This means that I choose to target SMB clients who are already investing in advertising. Notice how I state that they must be investing in advertising: companies that are investing in advertising are more likely to spend on marketing related services (copywriting, SEO, FB advertising)
Now, I would like to introduce you to the 'old-school' copywriter's secret weapon: direct mail. Simply put, advertising snail mail sent through the US postal service.
There are 2 ways for you to reach potential clients through 'direct mail':
1) Rent a list- you can get it through list brokers such as infousa.com. But because this costs money (and I was broke then) and many courses go through this in-depth, I'll skip it.
2) Manually put together a list- FREE (although it costs you time)... and also, with this method you can reach extremely hard to reach segments of the market.
Some places where you can manually together a list:
a) newspapers/magazines- literally go through your daily newspapers and look for companies who are advertising.
b) niche publications- magazines that your target market will advertise in. For example, if I were looking for companies that sell woodworking products, I would go hunting at Woodworking Projects, Plans, Techniques, Tools, Supplies | Popular Woodworking Magazine
c) classified ads- one of my favourite hunting spots, this is an area where many competitors will miss out.
d) Trade shows- One of my niches is the education industry, so I go to SmartKids Asia (try scouring around for a list of their previous exhibitors)
e) niche websites/advertising portals- For example, another niche I target are speakers/trainers and go to JobsCentral Learning Deals - Rake In Up To 85% Annual Returns, Year After Year Consistently With This Powerful "O.G.T." Trading Formula! manually pull out the companies that are already advertising there
f) TV/Radio- I personally like this the most. Why? Because these guys have big advertising budgets... and a $9,997 squeeze page would be almost too cheap for them!
g) Google Adwords/FB ads- Because I provide digital marketing services, I select this group of clients with care. Depending on the niche, I assess whether I want to target a particular client based on whether there's value add. For example, if the headline sucks bad... or worse if they have no headline... and especially if they're making rookie mistakes such as the landing page is to the home page (lol)... I will approach them.
My least favourite of the lot, although admittedly I have a friend who does website copywriting and it's a great fit for what he does.
i) Online Directories- Again back to the education niche I serve, I manually scrape leads from places such as this JobsCentral Learning Deals - Rake In Up To 85% Annual Returns, Year After Year Consistently With This Powerful "O.G.T." Trading Formula!
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DKCopywriter -
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Joshua Loke -
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DKCopywriter -
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Joshua Loke -
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my perusal -
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