The Power of A Headline
I made a small change on my sales page to the headline just to test it. The average visitor time on page went from 5 to 10 minutes down to around 3 seconds (just enough time to read the headline).
Put it back and sure enough it goes back up to 10 minutes.
Lesson learned? Watch the time on page stat when making headline changes. If low (very low) change the headline!
I just love the learning! Hard lessons but important to see it yourself.
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