Analysis of Gary Halbert's Coat-of-Arms Sales Letter

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The "Coat of Arms" sales letter was one of the most mailed and successful direct marketing letters in history. Mailed some over 600 million times, it brought in 20,000 orders per day and was the basis of a company that eventually sold for $75 million. Here I analyze this one-page sales letter and the reasons for its success.

Analysis of Gary Halbert's Coat-of-Arms Sales Letter - YouTube
-Ray Edwards
#copywriting #analysis #coatofarms #gary #halbert #letter #sales
  • Raydal, I LOVE Gary Halbert. Definitely a master at his craft. - Pat
  • Banned
    cool post thanks. I always was curious to see that letter.
  • This is definitely one ad every copywriter should add to his/her collection and study. I've always loved this letter and the story behind it -- especially how they had to build a bigger bank to handle all the orders it generated. I wrote an article on it back in 2010 (you can read it here: http://tinyurl.com/h3hq383).
  • This is definitely one ad every copywriter should add to his/her collection and study. I've always loved this letter and the story behind it -- especially how they had to build a bigger bank to handle all the orders it generated.
    I wrote an article on it back in 2010 (you can read it here: http://tinyurl.com/h3hq383).
  • Sorry about the double-post. My first time posting in the WF's updated format.
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    Analysis of Gary Halbert's Coat-of-Arms Sales Letter

    The "Coat of Arms" sales letter was one of the most mailed and successful direct marketing letters in history. Mailed some over 600 million times, it brought in 20,000 orders per day and was the basis of a company that eventually sold for $75 million. Here I analyze this one-page sales letter and the reasons for its success. Analysis of Gary Halbert's Coat-of-Arms Sales...