I think those people who really want to become copywriters, do so. In less than 3 years, much faster for the motivated.
But, from what I've seen, this may be only 1 in 10 who state they want to become a freelance copywriter.
Which is why I give the State of the Art, an overall grade of D, for Dismal.
There are a few dozen A list copywriters, a few score of B's, a few hundred C's (which could be all one needs to make a decent living) and a whole ton, a boatload, a crap pile of thousands of D(ismal) copywriters.
There are no governors on how good you can become, no one is denying your talent, if you demonstrate it.
But finding good, even mediocre copywriters has become harder and harder, in spite of the sheer number rising like the full moon tide.
I got a call from an Old Boss, asking me to find him a few copywriters. I gave him the name of 3 Warriors I thought might fit his bill.
The problem is, they are pretty booked up, from what they say. In fact, most of the better copywriters here are unavailable for quick or fast work.
But, I could be wrong. Maybe those mills like AWAI are grinding out copywriters like pop stars.
Maybe, the Freelance Copywriters, which can actually sell something, number into the thousands and I just haven't been exposed to them yet.
Even here, where we at least we had some skilled contributors in the not too distant past, has fallen a grade or two....
probably because they are busy writing copy and have very little time for the Chinese Water Drip torture this forum has become.
But, maybe the world, the Internet, the state of everything has fallen too, but, it sure would be nice to find some actual copywriters buried in the hay stack mixed with the horse manure.
Anyhow, my opinion is, NOT everyone who thinks they can become a copywriter...CAN.
But, I do like to watch the talent shows, like AGT, BGT, and even the soon to be defunct Amercan Idol...my favs are the delusioned folks who just know they have what it takes.
This girl, Rachel, is now a copywriter.