Problem is- most people have some sort of a 'hope' on how much your product costs... and chances are, it's lower than what you want to charge!
Here's the fact: if you don't have a system that helps your potential customers to determine what's a fair price... then you're at the mercy of your potential customer's whim and fancies!
So here's a simple tactic that I've used to double, and then triple my prices on top of that since I started coaching & consulting
I call it price de-sensitization. Basically, setting expectations in advance that your prices are expensive before you get in-front of your potential customers
Here's an example working in the real-world....
When you walk into a ferrari dealer or a LV outlet, you're expecting to seriously shelf out some serious money. These premium brands have set your expectation in advance that they're expensive.
I price-desensitize my prospects as soon as they get into my funnel.... where I talk about some of my 8-figure clients, and brag about how expensive I am... and see them literally heaving a sigh of relief when they hear that I'm not so expensive afterall! (LOL)
So.... do you mind sharing with me what goes into your system that supports premium prices?