6 Principle of persuasion in your headlines

by 1 replies
1
Hi, do you find having a least one principle of the 6 Princelps by Robert C. in your headline helps with conversations.

For example
No principle: "This product XYZ is really fast"

Principle : "Product XYZ is the top rated product" or "Product XYZ is here from a limited time"
#copywriting #headlines #persuasion #principle
  • The purpose of a headline is to grab a prospect's attention and get him to start reading the sales piece. Cialdini's principles can be used to construct a hook.

    But don't try to persuade a reader to buy in the headline... that's not its purpose.

    Gary B's headline "formula" is a good one (there are of course others)...

    I = B + C (Interest = Benefit + Curiosity)

    Alex
Join the discussion

Next Topics on Trending Feed