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6 Principle of persuasion in your headlines

by clickbuttoncash
1 replies
Hi, do you find having a least one principle of the 6 Princelps by Robert C. in your headline helps with conversations.

For example
No principle: "This product XYZ is really fast"

Principle : "Product XYZ is the top rated product" or "Product XYZ is here from a limited time"
#headlines #persuasion #principle
  • Profile picture of the author Alex Cohen
    Originally Posted by clickbuttoncash View Post

    Hi, do you find having a least one principle of the 6 Princelps by Robert C. in your headline helps with conversations.

    For example
    No principle: "This product XYZ is really fast"

    Principle : "Product XYZ is the top rated product" or "Product XYZ is here from a limited time"
    The purpose of a headline is to grab a prospect's attention and get him to start reading the sales piece. Cialdini's principles can be used to construct a hook.

    But don't try to persuade a reader to buy in the headline... that's not its purpose.

    Gary B's headline "formula" is a good one (there are of course others)...

    I = B + C (Interest = Benefit + Curiosity)

    Alex
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