I've been through both Daniel Levis's and Andre Chaperon's email training, both focus on the what to do, rather than the how to do it. Which might be fine if you're looking to add some new tricks to your toolbox, but not so great if you're starting from scratch.

And while I've not seen that particular product from Neville Medhora, I've not been impressed with some of his other stuff.

This is the best material I've found for anyone who wants to start writing AR sequences:

http://www.warriorforum.com/warrior-...r-veteran.html

You get the big picture view of what each email should do, then you get them broken down paragraph by paragraph, and it finishes with plenty of example sequences from a wide range of markets.

I couldn't find a direct link, but AWAI recently ran a promo for their "Barefoot Writer" course which included a detailed report on writing email sequences for clients, among a plethora of other copy related content for $49.

I know many here question if AWAI is just a copy mill churning out wannabe copywriters, and that may be...as I have no inside scoop there. However, the offer I received was quite enticing and offered a 1 year money-back guarantee, so for $49 it seems worth exploring.

I'll try to find the link, I think to get the discount and bonuses which included the email specific report you have to optin with a valid email.

I actually want "Email Alchemy" as I sat through Daniel's webinar, guy is talented, as is Andre, both are definitely out of my spending budget at the moment also.

-Art

I would suggest you do a google search in the niche you are invovled with and join others in your niched list. Learn from them and change the words to yoru own.

This is a free and great way to get ideas on good autoresponder messages!

Thanks Andrew. I have been looking at videos on Ray's Youtube channel and therefore believe I will be in good hands with his course.

I wouldn't waste my time on any of Neville's stuff. He has a good personality, but his paid content is very lacking and honestly there are much better copywriters to learn from.

Neville Medhora writes for a particular segment of people. These are the average Joe/Jane users of software applications. The copy here tends to be playful yet engaging. It's the sort of stuff you might get from a billion dollar unicorn start up. Does that mean you can't learn anything from the guy? Hardly.

For all their skills I doubt Google or a Facebook would hire Levis or Chaperon to write their emails. They might hire Mr Medhora, though.

Unlike the other two mentioned, Neville has cut his teeth selling stuff other than "the promise to make you rich," and if you know anything about that niche, you'll know that consumers in it are largely suckers. In other words, it's really not that hard and you don't need a $5000 copywriting course to learn how to do it. Just subscribe to a few lists in the niche and you'll get a feel for what to do.

Neville Medhora has made money selling Christmas lights and disco balls. Few people have the chops to sell such consumer products using plain text email. His genius is not so much the copy itself, but his clever marketing angles.

You see this also in his case studies. Often he takes the advertising of brick and mortar shops and transforms it into actual foot traffic and sales. These case studies are gold, believe me.

Anyway, I like Neville so maybe my bias betrays me. All I'll say is that you do yourself no favors ignoring his work for the sake of the others.

And besides, the guy's made his course accessible. And he's honest (check out his blog instead of listening to third party judgements).

Copywriting, despite what many will tell you, is not that difficult. Check out Matt Furey; he does it quite well, writing one human to another. That's all you have to do. Using the classic AIDA formula you can easily knock out an email sequence.

The people at Meclabs run a gazillion tests on email. Often these tests are done on behalf of companies worth billions and who spend millions. As their founder points out, often it's the simplest emails, spoken one human to another, that delivers the best results.

Legendary Agency man Bill Bernbach said that we deal with "simple, timeless human truths." he was right!

So, I say all that to say this: Don't dismiss Neville Medhora because his course is the cheapest and a few people here don't care for his work. Don't dismiss the other two either.

I use Firefox, Google Chrome and Opera for my browsing. Took me a while to figure out that I didn't have to choose one over the others. ��


Don't box yourself in. Good luck with your emails.

P. S. While you are at it, check out Drayton Bird, Robert Stover and Jay White. The last guy teaches autoresponder copy for AWAI.

Wow Havplenty,

Thanks for shedding some light on what Neville has to offer. I totally get your analogy of using the different browsers. Looks like I may be looking at Neville and Ray. I Googled the others you mentioned and bookmarked them for future use. I even found that Robert Stover has some great stuff for the awesome price of free.99.

Mike

FREE. Listen to a few radio serials from the 40s and 50s before TV.

Listen to the last 30 seconds of several shows, to hear the "cliffhanger", the thing which gets you ready to TUNE IN for the next broadcast.

BAM, you have one of the best "templates" for writing autoresponder emails.

And a decoder ring (or base product) to your cult, or group, makes em feel special and warm and fuzzy.

gjabiz

PS. The only lower hanging fruit than the Make Money crowd are the religious gunslingers of Evangelical or Fundamentalist religions.
The list of MILLIONAIRES, of the TV preachers and cult leaders and remote direct religious solicitors is far longer than the millionaires of the make money crowd, by a mile. Offering HOPE doesn't require much salesmanship, does it?

Kopywriter makes a course for autoresponders. His stuff is usually very good. I actually bought it but didn't read it yet...

A lot of (free) helpful info here about
email marketing...

http://www.marketingexperiments.com/...eting-strategy

And check out Rick Duris' excellent post (adapt these to write killer emails):

21 Incredible Copywriting Formulas (I Use) | CopyRanger.com

And some good points here...

How to Write Killer Emails and Subject Lines - Sendlane Blog

Hey Copydog you are awesome! Thanks for the great resources.

Update: I did go with Ray L. Edwards to start with. I am pleased with the material and there is a bonus manual included the provides a great guide for writing copy in general. He does give attention also to writing web copy with no emphasis on "make money overnight in your sleep" copy. Once I complete the reading and have implemented some for the techniques that are applicable to my needs I will then try Neville's course. I am on his list and receive some great tips. He also has some writing exercises in his course which will be beneficial for me because I learn better by doing.

I have purchased many of the recommended classic books on copywriting and then to add the links given by Copydog should provide enough study resources for years to come. Many thanks to everyone for their input in this thread.

I know the original author already made his choice.

With that being said I would like to second havplenty opinion.

If I were a beginner email marketer, I would go for Neville Medhora email course. Not only he teaches you on the actual email campaigns that made him money and the exact how-to, but also gives one of the best explanation of formula he uses for his emails.

The guys made his money from actually selling his own products and shares the direct experience on how others can do the same.