I've been writing copy for about 4 years now, and I've done web copy, blogs, and (physical) mailers. I've never been particularly good at it, but it's something I do on the weekends just to mess around and meet new and interesting entrepreneurs. I've recently dived into direct response, and that may have been my biggest mistake ever.
This stuff is gold. These are the kinds of techniques I should have been using for the last four years for my mailers!
After realizing how flippin' fantastic direct response copy can be, I've been trying to put back the pieces of my shattered worldview -- looking at most sites now makes me wonder how these hipster minefields are even selling to anyone with their cute little taglines.
I'm coming to you, oh wise community, to help me answer a question that's been gnawing on my prefrontal for the last few weeks.
How do I take classic sales letter tactics and bring them into the world of web 2.0? Is there some kind of course that I should be taking apart from the books I've been reading? Am I doing something wrong?
The puzzle-pieces just don't seem to fit together. It's not about the length, necessarily. I just don't understand the architecture of how to inject that sales letter power into my clients' clean, modern web pages (and I'm not even sure if there IS a way).
Have any of you had experience in transferring these white-hot strategies into email newsletters, web pages, and landing pages? If so, do you have any recommendations (articles, personal advice, or courses?)
Thanks a ton for your help! I'm looking forward to some great advice.