How To Write A Sales Letter

16 replies

I'm trying to write a sales letter for a product and am drawing a blank. I've been told that there are free sales letter generators out there or at least some great templates to get me started. I'm new at this...can anyone offer advice on how to proceed?

#letter #sales #write
  • Profile picture of the author GetPLRhere
    1. Learn all the basics of copywriting on YouTube, Udemy, or through Google Search.

    2. Visit Jvzoo and Clickbank, browse every seller's sales pages. There's plenty to learn from their examples.

    Templates could help with structure, but better to learn the art of copywriting first.
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  • Profile picture of the author C G
    Do you want a theme/plugin so that you can publish your sales letter? or do you want to learn how to write the sales letter?


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  • Profile picture of the author Matt Kaey
    A sales letters' effectiveness all comes down to your CTA (Call-to-Action) content. You can find hundreds of sales letters out there that will help you format and write some of the surrounding text, but your CTA will be what makes the reader do what you want them to do.

    Here's a good article with some great CTA tips:
    14 Tips for Writing the Best Call to Action (With Examples) | Printwand
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  • Profile picture of the author Jason Kanigan
    This very forum has a Copywriting section!

    With copywriters in it!

    And sticky posts at the top, like this one!--

    I recommend scrolling down from the main section sometime...there are whole new worlds there!
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  • Profile picture of the author kazimuhith
    There are so many sales letter in JVZoo and Clickbank in every niche. Take a close look at how they have constructed it ... U will learn a lot...
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  • Profile picture of the author superowid
    Copy any one you find will match your need, make changes to your need and improve to your desire.
    Do it again and again until you can do it yourself.

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    . . . . . Let me help cutting your ad production cost! . . . . .
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  • I suggest you check out several sales letters on your niche and take some points on the elements that are included on the page. You should also take note how the whole content was written. As for the layout and graphics, once you have the content for your newsletters, it is easier to get the graphics that go with it. Check out Fiverr. You can hire a freelancer to give you a good layout for only $5.
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  • Profile picture of the author Regional Warrior
    EASY Google free sales letter creator BOOM play to your hearts content

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  • Profile picture of the author Kurt
    It's probably a good thing to start with the AIDA formula for writing sales letters Of course, there's a number of other elements you can use in sales letters, but AIDA is as good a place to start as any and there's a number of resources that explain and give tips for the AIDA.

    AIDA means you format and execute your sales letter:
    A = Attention (headline)
    I = Interest
    D = Desire
    A = Action

    From this foundation you can also add things like trust, your qualifications/why you're an expert, remove risk (money back guarantee), social proof (testimonials), etc.

    However, IMO the two "A's", attention and action (headlines and calls to action) are the two absolute essentials of copywriting. Master these two copywriting elements., as you will use them in everything from email subject lines to page titles and descriptions.
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  • Profile picture of the author TomWest
    Use these tips and you will create a great sales letter:
    - create a short and powerful headline:
    - start the body of the letter with a polite but personal tone;
    - ask the question thta lists the greatest benefits of your offer and answer the question in one or two sentences. Explain why your product or service is essential or special'
    - address doubts before your potential customer has a chance to think of them and give a convincing answer;
    - list three good reasons thta demonstrate how your product will make the reader's life better, make him feel more secure, or motivate him to action;
    - now describe the special features and benefits of your product or service;
    - ask and answer one final question to lead the reader into the finer points of the offer. You may expand upon the features and benefits that you included in your answer;
    - endorsements sell because they establish credibility;
    - summarize. Briefly describe the complete product or service.
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  • Profile picture of the author Sara20
    Hello, try to use professional advices! Also, you can use professional help! I think it will be a not a big problems! Try to watch more detail at
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  • Profile picture of the author ShawnLim
    Yea, there are a lot you can dig from this forum and from other bloggers or websites.
    The easiest way is to model after a successful competitor.
    Not to copy entirely, but to replicate what works on their site.

    Try to read through your sales page and drive some traffic to see it works after launch. If not, tweak it and try again.

    The 3 INSANELY Effective Methods To Achieve Your Goals, GO HERE.

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  • Profile picture of the author Kay King
    EASY Google free sales letter creator BOOM play to your hearts content
    As above - do a google search for

    free sales letter generator

    and start playing around with the full page of the copyright section other sales letters written by competitors in your niche.
    Due to the current pandemic I will no longer be shaking hands or giving hugs. You may wave, bow to me or give me the finger...your choice.
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  • Profile picture of the author aligouda
    Tips for Writing Dynamic Sales Letters

    1. Be the customer as you write: This is the most important aspect of a good sales letter, but it's often overlooked. Imagine yourself as the reader of your letter, and write what the customer wants to know--not what you want to say.

    2. Organize your letter: Sales letters, just like high school term papers, need an introduction, a body and a conclusion. In the introduction, tell why you're sending the letter.

    3. Make it easy to read: Many sales letters are thrown away without being read simply because they appear too complicated. Don't let this happen to you. Use the following guidelines:

    4. Capture your reader's attention: Headlines are not limited to ads. They can also be used in letters to tell readers something they want to know in a bold way that grabs their attention.

    5. Get your readers interested: Involve the reader in the letter by bringing it to life with a steady flow of interesting information. Write in an active voice.

    6. Make your readers want your product or service:This is best done by answering the reader's question, What's in it for me? People are bombarded daily with billboards, commercials and direct mail--all trying to sell something. Your letter can stand out by not selling, but offering benefits.

    7. Ask your readers to take action: Potential customers won't know what you want unless you tell them what to do next. If you want them to call you, say that in your letter and provide your phone number. If you want them to visit your facility, invite them to stop by and give them clear directions and specific office hours.
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  • Profile picture of the author tyronne78
    Here is a free sales letter creator right here:
    Free Sales Letter Generator

    If you want to learn how to write copy I highly suggest you read the book "The Ultimate Sales Letter" by Dan Kennedy. That'll help you get down the fundamentals.

    Good luck!
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