Marketing Postcard for Renewable Energy

"Renewable energy": what specifically do you mean?

Do you mean home solar installations?

Do you mean biodiesel fuel?

Do you mean political agitation for some policy or other?

To get help here, you need to say EXACTLY what you are selling, and even better, what makes it an appealing item for your target market.

Marcia Yudkin

Check out the websites of the major renewable energy providers and make a list of the features and benefits each offers.

For example, I just went to solarcity.com and quickly found these...

* control over energy costs
* no upfront costs
* free repairs
* offsets 178 tons of CO2 over 30 years
* a range of payment options

Once you have a long list of features and benefits from the various sites, it should help you get ideas.

Alex

Coughs & splutters and very nearly spills the coffee, even the dog barked …

Postcards, postcards - did somebody mention the noble (and when done well the gloriously cost effective) advertising medium of postcards?

Good, in that case use them for anything you want.

Please don't make them the "standard" - fling them straight into the trash can - size.

Make them bigger, bolder, brighter - so they can't be ignored.

The good news is even if the intention is to bin it people can't help but notice the copy (write it so it reels them in).

They can produce a sensational response if the offer is "homeowner related" (hint only send them to homeowners - not renters).

Make the copy interesting, compelling and illuminating crammed full of logical and emotional benefits.

So, your audience is delighted maybe even a bit stunned as they read it - they now know stuff - that is incredibly vital to them - that they didn't know a few seconds ago.

(it may be they are literally throwing 1000s of hard earned dollars away on wasted energy, could it be they are making the fat cat energy companies obscenely rich and creating a carbon footprint which is destroying the environment etc etc)

Be a trusted advocate rather than a high pressure hyped up salesperson.

Make sure the visuals powerfully reinforce the big idea and theme (the graphics, pictures and charts DO paint 1000 words).

Always, always have real credibility and most importantly an irresistible offer.

And please make the copy friendly almost colloquial - so the reader feels that you genuinely care about them.

Don't try and sell a $50,000 renewable energy system.

Sell the consultation.

Backed up with a tasteful, useful and valuable free gift - for the good people who have the great sense and are very willing to listen to the fascinating story on how their lives will be made infinitely better with the wonder product.

And tactfully point out the extreme loss, financial dangers and possible catastrophe if they don't.

Another thing, to prevent any inertia make sure there is a time limit to apply.


All this with a splash of ink on a piece of card. And you have full control on the copy, production and distribution.

And you can test, test and test until you have your Postcard absolutely bang on - creating fabulous never - ending profits without spending a fortune.

When you think about it - you can't help but realise just how great the potential is.


Steve

Dang Steve... you're cooking with oil today!

Ivan could even extract a great headline from this...

Are you sure there's isn't a way I can talk you into creating a postcard training?!

Alex

Well thank you Alex.

It takes all my time to create the Phenomenal Postcard epics.

But yes, if I could I would write a course.

Although I do believe MrsYudkin (see thread 2) already has a masterpiece course in the art of Postcard marketing.

Anyway now I've mentioned it - I'm hoping she'll send me a copy. I would love to see it.

And would be delighted to confirm just how good it is.

(no harm in asking)


Steve