The Copywriting End of Days

Copy is still and always be extremely important. But, just like everything else it needs to adapt with where everyone is heading.

Yes, people may aren't reading copy as much and instead they are scrolling through pages until something catches their eye (thanks social media), but that just means instead of focusing on copy for your paragraphs... spend extra time on creating a compelling headline.

Definitely not.

Sure, there are a lot of people who prefer watching a VSL (video sales letter) than reading a sales letter but text-based sales pages still have their place.

The most obvious example that comes to mind is promoting a product via email follow-up.

Most people on your list will only watch a VSL from beginning to end a few times (if that much) - there are only so many times someone will watch the same video over and over again.

On the other hand, if you're continuously sending people to a text sales page, they now have the freedom to skim the page at will, and look for things they might have missed before.

I'll admit, if I'm sending someone to an offer for the first time, I usually prefer a VSL but all the follow-up is to text sales pages for the reasons I mentioned above.

Both have their places, and neither are going anywhere.

Regards,
Daniel

What do you think the words on the videos are?

Hmmm...

Maybe copy?

Maybe....

but, you know, these days people just don't read....

Copywriting

sorry, couldn't resist...

Every time I see someone declaring

Remember that copywriting is about abstracting and communicating ideas to make them sell, not just writing words.

Like Kay wrote we have that covered in the Copywriting sub forum!

Hmm, isn't that every content, regardless of form or medium, is a product of copywriting?

If what you are writing is of interest to the market you're writing for. They WILL read the copy. Whether it's long or short...an email or article.

You know what I find puzzling in the discussion about whether people will read long form copy (or long articles) in this world of ADD and impulsiveness?

Google (and various experts) recommend that articles be at least 2,000 words long! Personally, I find that hard to believe, but that seems to be the consensus. Even if rarely read those to the end.

Considering that skilled copywriters put lots of effort goes into making long form copy extra compelling to suck the reader into the flow and keep them reading all the way to the end, wouldn't you think that long copy works at LEAST as well as long articles, if not a lot better?

What do you think?

Now about VSLs... Personally, I hate being held hostage by those things, especially if they say it takes 5 minutes, and 45 minutes later, there's still no end in sight. There are very few I will sit through till the end, and only if I REALLY want to find out what's on the other side.

I don't envisage copywriting ever diminishing. Words are too powerful. More people are watching videos, but only because a headline and/or introductory line of copy has compelled them to do so. Whether your pushing written copy or a VSL, the headline will always be the most important part.

...sweetsome
or swatsome
of flotsam
an' jetsam
you feedzum
like they wanna -

or are you

1) A goner
.
.
.
206) An Ex- "gonna"

I am happy to be fluid on this point.

Or what.

All kidding aside, every niche is different on works best. Not every niche contains "ADD laden and impulsive" prospects. There's a reason why advertorials have made a comeback in recent years and that's because they work.

Instead of asking "is copywriting dead?", the better question to ask is "what's going to work best with my target market?" and then go write it.

Hey guys is it possible to end the copy writing days, since i am looking for copy writers for my blogs blogigot and fudoweb but i have gone through this thread so i got doubt about that. Clarify me if any one know's.

Visuals are getting more common but for a simple example, what do you think the script for a video sales letter is?

Sales ad copy written in script form for someone to read.

There is no way to say that print (text) is less effective than a more visual (graphic) ad without split testing them, same product two different ads.

Then you only get results for that one product. Nothing will ever be written in stone, things that shouldn't work do occasionally and things that should work sometimes don't.

A visual lets the prospect write the copy in their minds.

But it may not always be what you want them to think.


Steve

So true! A number of times I've looked at before and after pictures from contractors or designers and either wondering what the heck kind of improvement I was supposed to be seeing or feeling that the before picture was much more appealing to me.

Without commentary and direction from words, images don't always speak clearly.

Marcia Yudkin