How to create red hot content that optimises online.

We all want to write content that cuts to the chase and gets noticed online. But how can you optimise your content successfully so that you're getting noticed in an online world which is jam packed with content and digital marketers all screaming for your potential client's attention?

The answer, my friends, is unique content that is perfectly created to optimise your results.
While it may sound easier said than done, creating unique content is the best way to get noticed online. All the algorithms point to content which is driven through blogs, social media platforms and a range of other online mediums.

You're trying to succeed online as a digital marketer, and you know you need to optimise your content, but what does this mean - what is all the fuss about SEO best practice and killer keywords?

Creating genuinely unique content that optimises is slightly more than perfecting your sentence structure and ensuring all your content runs through Copyscape, there is a range of elements you can practise to ensure your content is advanced and gets the results you're looking to achieve SEO-wise.

Common mistakes for content optimisation that falls flat include:

Content that is too focused on analytics - Getting fixated on the analytics and not focusing on the actual content and people that are trying to connect with.We can all get a little carried away with the finer details, so try and be focused on the big picture and don't get too caught up on the micro side of things.

Keyword overkill - Heavy keywords in content can kill the mood while it is good SEO practice to have keywords woven into content, sometimes writers can go overboard and repeat keywords too many times making the content a little forced and over-optimizing the messages.

Not being patient enough - Writers can sometimes expect instant success and can be disillusioned when they don't get the ROI instantly or at least as quickly as expected. Stick to your optimisation and keep at it before throwing in the towel, sometimes results are quick and sometimes they come in time, and it is important to give you campaign enough time to mature and start converting.

Poor user experience - Too many ads, a poorly developed information architecture and inferior website development all point to a poor user experience. Make it simple for your users to have a good experience and get professionals to help you develop your website if you're not confident creating it yourself; you'll be thankful you engaged a professional in the long run.

Confusing or irrelevant imagery - Posting images and infographics which don't match the content or that aren't indexed or referenced in the content. If you have a great graphic, work the relevant image into the content so your reader understands why it's there otherwise it just doesn't make sense and seems out of context.

Tips for optimising your content online:

While it's all a personal journey based on your business and your target market, there is a range of ways you can ensure your content is red hot and converting leads and sales via your website or landing page.

Everyone individual will need to develop their content development strategy for online marketing, however if you follow a few tips, you may just find your content starts to resonate with your target audience and get the cut through you're looking to achieve:

Tips for content development that cuts through and gets results includes:

Be fresh - Publish quality content regularly so that Google indexes your site and continues to give you a freshness score. The longer the periods between fresh content, the staler your content becomes and the lower you will rank.

Use keywords wisely - use keywords well throughout your content, don't bombard your writing and 'keyword stuff' however if you incorporate an SEO strategy that includes SEO rich keywords you will include popular keywords defined by Google that aim to drive traffic to your website.

Add title tags and meta descriptions - have you seen the description for sites and pages on Google and often noticed some entries don't reflect what's actually on the page? Ensuring you write and include concise title tags and meta descriptions for each and every one of your website pages will optimise your content substantially.

Develop internal and external links - internal links connect one page of your website to another and external links connects your content outside your domain. Using both of these types of links significantly helps your SEO ranking,

Optimise your social media channels - always extend your keyword strategy and content strategy across all channels, so that there is a clear and consistent brand message across every single platform you are a part of. Whether it is emails, Facebook, LinkedIn or even offline marketings, always have a solid plan to keep your branding efforts and content optimised across every area.

Write content about a new topic or idea - we all love fresh content especially about a topic that's new and unique. Developing content that is evergreen can be a way to drive traffic and enhance traffic to your website. As a flow-on effect, evergreen content can drive shares and external link building. Being same won't get you too far, however taking the time, researching your niche and developing something a little new and different can drive visits and bring new readers to your site.

Before you write content, stop for a minute and consider who you are writing if for. Once you understand who the reader is, put yourself in their shoes and decide what need you are trying to do for them through the content you are writing - if you can solve a problem with your content you will be one step closer to successful copywriting.

Words are powerful, and if you want to create content that optimises you'll need to focus on doing more than putting words on a page, it's more about driving engagement and targeting your audience so that they react and take action -- with the result being new opt-in's, lead generation and sales.