Tips for getting ahead of the game in digital marketing

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You're a new digital marketer and you want to make it big, but how is everyone seemingly making the big bucks and you're making enough for a couple of coffees per day. What do they know that everyone that you don't?

Rome wasn't build in a day and similarly if you want to get huge results in digital marketing that will give you genuinely create opportunity for future success time needs to be invested and you will need to put in the hard yards, but it'll be all worth it in the long run.

It's been touted that the content writing of the internet will grow 5 times over in the coming years which means content writers and digital marketers will be even more in demand than they already are today. This is a great opportunity, however, skills are in demand and digital marketers need to be experienced, knowledgeable and know their craft.

Common traits of a successful digital marketer

Firstly if you don't have the skills to succeed you're going to need to get cracking, as to get ahead and be successful there are a few essential skills ahead of making tracks in the online industry of digital marketing.
Enormous creativity - creative marketers will provide a point of difference. Everyone is seemingly a digital marketer these days and great marketers add an element of creatively to their work that makes it 'pop' from the rest and make campaigns memorable. Marketing is not just the written word but the look, feel and experience that surrounds the brand and successful digital marketers use their passion for creativity to make campaigns truly memorable.

Passion for their work - it goes without saying that you need to love what you do whatever profession you are in, however, this is a key trait for the digital marketer as well. Passion in life will get you places and provide the motivation to work a little harder and focus your creativity on getting the answers you need to elevate your success. The passion digital marketers have for their work will channel your success and help you realise a range of potential.

Efficiency and productivity
- Efficient digital marketers have processes and stellar time management procedures that help them to develop healthy work habits. Whether it is using a set of apps to help manage time and efficiencies, social media publishers, or a range of project management tools digital marketers that are successful in the digital world are focused on productivity and making the most of their time to execute campaigns efficiently.

Enormous amounts of curiosity - usually a great digital marketer who gains tremendous success in the industry has a deep curiosity and passion for change and development. These people ask questions, seek the best ways to drive engagement and are constantly pushing boundaries to ask 'why' and understand ways to make stronger connections with audiences and get better online results.

On the ball with new marketing tools - the successful digital marketers are usually ahead of the game when it comes to online digital knowledge and online resources. They are usually the ones that know about the new social media networks, analytics tools and any trends which may impact positively or negatively their success in the digital world. Always keeping one eye open is one of the keys to their success in a forever changing industry.

Driven by data and analytics - with a huge shift to the way consumers buy, the online world is a massive oyster for marketers who understand that shopping is moving online and behaviour is trackable and has the potential to provide enormous amounts of data for future marketing campaigns. Analytics and data are the successful digital marketer's best friend and they are always gathering data, analysing it thoroughly and making their campaign decisions based on this information.
Tips to succeed

Keeping ahead of the game is usually one of the biggest tips in digital marketing, if you don;t stay up to date with trends and what your customers are demanding you will be completely obsolete in no time at all.

Constantly evolving and re-inventing yourself is important and being a chameleon will allow you to keep up with fellow marketers that are successful and motivated to succeed.

Some tips for success in digital marketing include:
Constantly monitor your performance - this may sound like a 24/7 job, however there are plenty of tools which can help you monitor your performance so you can strengthen engagement and boost customer experience. Focus on gathering as much social media information as possible and analysing all the data from your competitors as this is some of the most valuable information you can come across. Focus on behavioural marketing in your analysis and be aware that you will need to cut through layers of a heavily polluted world of marketing to reach your customers in some cases.

Get personal - target your customers with personalised campaigns that target the customers buyer profiles. Understand that personalisation is rife in the online world and individuals who are being marketed to expect personalisation and content that is modified to resonate and engage with them as opposed to lofty and broad campaigns and messages.

Get optimised - if you're not focused on optimised content you are being left behind. Ensure mobile optimisation is part of your strategy and be focused on this as a major factor in the growing preference for mobile content. This does alter content delivery somewhat so be aware of the trends and ways to target a mobile optimised consumer.

Boost your imagery - storytelling through video and imagery is working to engage customers who are spoilt for choice when it comes to marketing exposure. Video marketing is freely available to be viewed on smartphones which make it a popular and effective option that digital marketers are moving towards to respond to consumer demands.

Content, content, content - I know it sounds like a broken record, but if you want to succeed you want to have amazing content that is SEO friendly and stands out from the crowd. Whether you're writing for a blog, ebook, social media posts or articles be aware that quality content breathe life into your campaigns and will optimise your reach.
Am I way off the mark? I'd love your comments too of course.
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