Why Do All Landing Pages Have To Look Alike?

Is it just me, or there are Warriors, who get extremely annoyed by look alike landing pages? I'm not talking (only) about design, but much more about the content itself. I have rewritten hundreds of landing pages, so far. Yes, you read it correctly. Rewriting not writing of all those landing pages was my job. I could only dream about writing a text for a landing page in my own style. Why? Well, because the clients were like, we need to follow this particular style/pattern, this is what our customers are used to get. Seriously?

You can literally change the product's name on some of these landing pages, and the scariest part is, no one is going to notice it. Scroll down baby and enjoy the ride. If you're asking me, but unfortunately you don't, I think that the best way of attracting people's attention is by offering them something fresh and unique. This way you can easily get lost in the endless sea of recycled landing pages.

One of my colleagues - a copywriter just like me, had an excellent explanation. The industry is paying, people are buying, we are writing, and no one is complaining. Right? So, why bother about it? Really, an excellent observation. Write as you're told or expected to do. You can't change the world of landing pages. I even tried to imagine myself walking in some of these customers' shoes. There's no way, you could possibly sell me a single thing with some of those landing pages. Yet, they keep popping up like mushrooms after rain. Have to go now, because there's one more landing page waiting to make our world be a beautiful place. Who invented those things in the first place?