
Are the Golden Days of Blog(ging) Over?
#1 It's too crowded here, my blogging brother
There are so many new blogs and posts being delivered to this world that is obviously useless to try to keep a track. It is true that there are countless new blogs making our brave cyber world be a better and more readable place. Yet, it is also true that many of them disappear over night. The fluctuation is very dynamic, so no one is paying attention. Yet, it is only a matter of time before the mortality rate of blogs surfaces up.
#2 Is it worthy of all of your trouble?
You're a brave new blogger. Great! Welcome to the club. Now, how do you plan to promote and ensure the very survival of your blog? Do you really think it is going to be that easy? We aren't talking about the competition. This is a free cyber-land with plenty of room for everyone, who has something to say, share, or write. Yet, this overwhelming abundance of blogs isn't your ally, but rather your worst enemy. All front row seats are already taken. So, if you want to be noticed, you have to build a new building.
#3 Fast Food Blogs
It's the bitter truth of the blogging world. You write a blog in an hour. It's been read for two hours. Three hours later your blog is history. There are no long lasting blogs. If you have some complaints regarding time, then you're free to write a novel. Otherwise, it is what it is right now. You're going to be forgotten just like that. So, get over it, or find something else to do. However, it is still painful to witness how blogs are being used for short-term goals and one-time only specific scenarios.
#4 Have you seen blogs run by Internet marketers?
Oh boy, you're going to be so disappointed. Most of them manage and update their blogs, as this is some kind of punishment for them. You can find a handful of blogs worth reading and that's it. Either there are no more blogs to read, or they're written in such a way that you can feel this attitude, oh I have to write a new blog today, let me just get over it as soon as possible. It's a shame how some of these VIP marketer's blogs look in terms of both design and content quality.
#5 Free Blogs will be an endangered species
Who will be crazy to write blogs for free? You will either witness a situation where the bloggers abandon their own famous blogs to support corporate blogs or begin charging access to content, which was once free. If you think this is an exaggeration, you just sit and wait for time to prove you right or wrong.
#6 Mobile is NOT Blog's best friend
Let's save breath. Mobile is the future. So, what can blogging expect from this mobile future? Would there be a room for blogs? Well, people who loved blogs are certainly not going to miss an opportunity of reading and sharing them on mobile devices. However, we have every reason to believe that other forms, especially short ones and videos, are going to take over. Every resistance is futile, isn't it?
#7 Extremely demanding form doomed to fail
Have you ever tried to write a blog? How long it takes to write a 500-word long post? Two times a week. We're already talking about a thousand words. That's 4,000 words a month or almost 50,000 words a year. For your information, the publishing industry expects from you to submit a novel anywhere between 70,000 and 100,000 words. You believe in a fairy tale called the short forms. Good luck with that. If you try to write less than 350 words per post, then we aren't talking about blogs, but about something else.
The final judgment
Again no one is trying to eliminate good old blogs. Yet, is it fair to believe that the golden days of former glory and influence didn't become a thing of the past? Stop fooling around with adaptation and evolution stories. Also, content and blog aren't the same things. We have had some lovely time together, but that's about it. As a blogger, you don't have to parade with a sign going out of business, but you definitely need to accept - business not as usual.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Lightin' fuses is for blowin' stuff togethah.