How To Facilitate Visitors Reading Experience

by 13 replies
15
Good day,

I have heard some people mention the following trick.

In order to facilitate reading.

You need to break down your text into as many paragraphs as you logically can.

Is that true?

Has anyone tested it?

Think this thread was easy to read?
#copywriting #experience #facilitate #reading #visitors
  • I will agree with that, many people do not want to go to a sales page and see a HUGE paragraph.

    I guess it's becuase people want quick answers and if they have to do what looks like a lot of reading they get bored.

    When you break up the sentences into 2 -3 line paragraphs it makes it seem like less to read and easier to follow.Just my opinion,but it also seems to be what most good/decent copywriters do as well.....

    Kevin
    • [1] reply
    • Thank you for the input!

      My thoughts exactly, I actually heard about it in an MP3 interview with John Carlton.

      He said that newbie copywriters should break EVERY sentence into a separate paragraph.

      This applies to me 100%, even when I read warrior threads, if the thread is a wall of text, I have
      to force myself to read it.
      • [1] reply
  • It's all about flow and ease of reading.

    Breaking it down like this does both...

    Test it on yourself - find a big paragraph (your eyes probably don't even want to scan it).

    Then compare that experience to one where eash sentence is a separate paragraph.

    It enhances the reading experience and make it more enjoyable IMHO ESPECIALLY if it's great reading
  • People are accustomed to reading ads and articles in newspapers
    and magazines that are in narrow collumns. This is the most
    readable format but it doesn't work well with HTML and the
    scrolling behavior of website visitors.

    Making paragraphs less than 6 lines mimics the brief chunks of
    words found in newspaper "leads" which are meant to draw the
    reader in.

    You'll notice that some of us (like me) usually keep our forum
    posts to a narrow width. This is to enhance readability. In
    email you will get better comprehension if you keep your lines
    under 60 characters. This way the eye doesn't have to work
    so hard going back and forth, which reduces comprehension
    quite a lot when the reader is tired, not good at reading, or
    only vaguely interested.
    • [1] reply
    • You're absolutely right about 60 character width.
      Got goose bumps when I read that, that's so true.

      Sometimes the eye, can't find the beginning of the
      second line and ends up reading part of the same
      line twice.

      Good advice, thank you!
  • I keep e-mails to 60 or less and websites to about 75% of view page. Use black on white for best read but I also use a dark brown, bigger font, and words that an 8th grader can understand. Colour is so important to keep eyes focused. You are dead right about breaking paragraphs up into smaller easy to read sections.

    Earnest Hemingway wrote short sentences and short paragraphs and his books are so easy to read. I think this is a good format for all copywriting. Hope this helps
    • [2] replies
    • Definetly helps, I'll keep that in mind, makes me wonder why most of these "funky"
      templates always use, super light grey in their fonts.

      What do you guys think is the best font? Wonder if there was a study done on this.
      • [1] reply
    • Be careful with using % in websites, it can look horrible on larger monitors.

      E.g. I've got both a 22in and 24in screen, and 75% of 24in feels like a marathon to your eyes.

      You're better off sticking with fixed width layouts.
      • [1] reply
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