Empathy - the Key to Good Copy

by Banned 13 replies
16
Michael Stuart Kelly found this brilliant video from Jay Abraham on a great method of copywriting using Amazon reviews and titles. Its here in the War Room or here at Google Videos
#copywriting #copy #empathy #good #key
  • D@MN GOOD! Thanks ...

    js
  • I am quite new to copywriting and this is really a great help, will look up more of his stuff. thanks!
  • Hi..
    Thanks for the video ... Nice work buddy... Also i am trying to collect more things like this so it may helpful to all...
  • Very interesting. I'll throw something else out there. I'm very good at getting top search engine rankings. Very good. I've come to recognize that the key to top search engine rankings is sincerity.
    • [1] reply
    • Man, he's sharp!

      -It's actually an example of "creative emulation" (his words). Borrowing something and adapting it over to your use.

      Also, leverage. Leveraging the money amazon spent. The time and effort spent by customers (reviewers). Pretty sharp.
  • Yep, Amazon only brought in something like $233 million yesterday.
    Must be doing something right.
    • [1] reply
    • Good one, M. Le Metro.

      "This is infallible" - nice quote near the end.

      If I heard him correctly, create a few templates for extracting info in the relevant markets and then hire someone to dig up the data from Amazon?

      Cool. Someone could run a WSO around their version of that.
      • [1] reply
  • Hmm... my mind is racing now.

    I watched this video a few months ago and thought it was pure genius then.

    Now I'm wondering... would there be a market for a report full of customer phrases pulled from Amazon, for certain niches?

    (I can ask, but I know people saying Yes is not always the same as people handing over Money...)
  • great video, I saw that some time ago. It is so important also to really focus on the fact that people buy on emotion and justify with logic. So you can use both parts of what people say to uncover real reasons behind purchases.
    • [1] reply
    • For Jay Abraham fans, try to get your hands on his book "Stealth Marketing". I have a bunch of his books, reports, tapes. But there are a few quotes in Stealth Marketing that really stand. They make you see what he's about in a new light.

      (Paraphrasing)

      In one of his consultations in the book

      "You'll learn that the most powerful things in the world are simple, obvious, understated"

      In this copywriting video..

      "I thought one day, god, they don't realize they're spending all this money so I can write great copy instantly and you can too". That's genius, to recognize that.

      "It's right there and Amazon spent billions of dollars"

      "and take out the key phrases that are stimulus".

      Brilliant.
      • [1] reply
Join the discussion

Next Topics on Trending Feed