Even if I have to do a research for my so-called "original" article, I rewrite. You paraphrase. You interpret some idea in your own way, with your own words, but what's that, if not a form of rewriting. Right?
Maybe, I've just been caught in one of my bad mood episodes, but sometimes I have a feeling that the entire copywriting/online writing industry has come down to rewriting. It's like a factory that keeps repacking the same old product over and over again. Prove me wrong, please.