I'm looking for help navigating this copywriting thing, and would appreciate anything at this point. A little bit about me - I'm a recent graduate (B.A. in Screenwriting) and got into Copywriting about a month ago, using Upwork (just trying to get my foot or even my toes in the door). I went from $0/week to ~$200/week in the past four weeks. I see it as improvement, but also not enough to pay the bills.
I have gained paid experience in product descriptions, Facebook ads, blogs, website content, SEO, and a couple of other small things.
My question is - where do I go now? I was originally planning on going to an agency, but then I read about how awful the work/life balance was and to be honest I don't really want to spend 70 hours/week ANYWHERE. Call me spoiled, but it's just not my cup of tea.
So, I'm looking for ways to ramp up my freelancing so that I can make some real money. I just don't really know where to head now or what I should learn. My "plan" is to keep working with my existing Upwork clients and learn as much as I can in the month of July, then in early August start to separate myself from the site and start going after other clients.
What do you guys recommend I learn before then? I KNOW I need experience with autoresponders, landing pages, and maybe a few other things. I would LIKE to learn more about the technical side of things, like how to test conversion rates so that I can market myself better and be more enticing for clients to hire, but I don't even know where to start on that!
This post is definitely coming off a bit more as a diary than I intended, and maybe I needed that. But, I would just love some advice. Really, my main question is: Is it a reasonable plan to try to learn the technical side of copywriting like split testing so that I can market myself as an individual and worthwhile client and start making some legitimate money? If not, what do you recommend?