Boost Your Credibility With A Powerful Origin Story - How To Get More Clients
The title page of the video says "5 Minute Marketing Tip." But the time indicator on the video says "9:43."
This generated a host of thoughts, none of them positive, about this marketer:
- He tends to run off at the mouth and doesn't realize it? He's created a series called "5 Minute Marketing Tip" and lets it go to almost 10 minutes.
- He thinks words don't matter? Calling something a 5 minute tip and letting it go to almost 10 minutes is a huge inconsistency.
- He branded himself with something he couldn't stick with. It seems that "5 Minute Marketing Tip" is the name of a series that he originally chose, after all.
The words you choose do have an impact. And what's ironic is that this expert seems to be teaching about improving your credibility, when the clash between the title appearing on the video and its length undercuts his credibility. And he appears not even to be aware of this inconsistency, which was so striking to me that I stopped everything else I was doing to think about it.