Copywriting requires flair, mastery and complete command over literary skills. While it is considered an art, there are also some scientific components attached to it. Before a copy is approved, it has to be tested, improved, tweaked for adjustments and predictable. Before devising a good copy, a writer has to develop it scientifically and then test it out. If the response isnâ€™t majorly positive, then it means that the copy has failed to have the desired effect.
The process of writing that awe inspiring copy is length and takes a lot of effort. In order to make thing simpler for you, we have listed a few useful tips which are going to help you avoid bad copywriting:
- Be as simple with your words as possible.
This basically means that you should avoid using complicated words and long statements. Explanatory copies are good but a simple one can go a long way in engaging people and capturing their attention.
- Tell a story.
If you want people to sit up and take notice, tell them a good story. It is not just children who like to hear these, adults love them even more so and relate closely. Begin your copy with an introduction and pitch the character to your audience. Follow that up with a conflict or challenge that most people face in their everyday lives. The body of your copy should include the story of how the characterâ€™s life was affected by the challenge and how they overcame it. End your copy by presenting a relevant solution that the average consumer can relate to.
- Be conversational.
Write your copy like a conversation between two or more people. This could make things interesting and involve people closely. This can convince your consumer why the product or service will work and help them identify with it.
- Imagine and visualize.
Persuade your average consumer to imagine a scenario and visualize accordingly. A lot of people out there have very creative imaginations and once they are able to put themselves in certain situations, they can relate to a particular product or service closely. Start your cop with something like, â€˜imagine if this happened, what would be the outcome?â€™
- Long explanations.
Sometimes, the more you talk about a particular brand, the more chance you have of selling it. People like to thoroughly review everything before they are convinced and examine all facts closely. This is why there is a better chance of making a sale when the copy is explanatory and has pages of facts or benefits.
- Try to be honest and open.
Tell your consumers what are the pros and cons of buying the particular product or availing a service. Be as open and honest in your copy as possible.