Tips on Writing Convincing Copy Content

6 replies
Writing good and effective copy is something of an art and science. It is not easy and requires a certain amount of creativity as well as eloquence. This is why copywriters are chosen very carefully and on their ability to engage people with their words. If you are good with words, it doesn’t necessarily mean that you can become a successful copywriter. You have to be able to possess a certain persuasive power with words and must get your point across in the most efficient way possible.

Copywriting requires flair, mastery and complete command over literary skills. While it is considered an art, there are also some scientific components attached to it. Before a copy is approved, it has to be tested, improved, tweaked for adjustments and predictable. Before devising a good copy, a writer has to develop it scientifically and then test it out. If the response isn’t majorly positive, then it means that the copy has failed to have the desired effect.

The process of writing that awe inspiring copy is length and takes a lot of effort. In order to make thing simpler for you, we have listed a few useful tips which are going to help you avoid bad copywriting:

- Be as simple with your words as possible.
This basically means that you should avoid using complicated words and long statements. Explanatory copies are good but a simple one can go a long way in engaging people and capturing their attention.

- Tell a story.
If you want people to sit up and take notice, tell them a good story. It is not just children who like to hear these, adults love them even more so and relate closely. Begin your copy with an introduction and pitch the character to your audience. Follow that up with a conflict or challenge that most people face in their everyday lives. The body of your copy should include the story of how the character’s life was affected by the challenge and how they overcame it. End your copy by presenting a relevant solution that the average consumer can relate to.

- Be conversational.
Write your copy like a conversation between two or more people. This could make things interesting and involve people closely. This can convince your consumer why the product or service will work and help them identify with it.

- Imagine and visualize.
Persuade your average consumer to imagine a scenario and visualize accordingly. A lot of people out there have very creative imaginations and once they are able to put themselves in certain situations, they can relate to a particular product or service closely. Start your cop with something like, ‘imagine if this happened, what would be the outcome?’

- Long explanations.
Sometimes, the more you talk about a particular brand, the more chance you have of selling it. People like to thoroughly review everything before they are convinced and examine all facts closely. This is why there is a better chance of making a sale when the copy is explanatory and has pages of facts or benefits.

- Try to be honest and open.
Tell your consumers what are the pros and cons of buying the particular product or availing a service. Be as open and honest in your copy as possible.
#content #convincing #copy #tips #writing
  • Profile picture of the author marciayudkin
    Three more tips:

    - Proofread!
    Start your cop with something like
    - Use correct English
    Before a copy is approved, it has to be tested, improved, tweaked for adjustments and predictable.
    Before devising a good copy, a writer has to develop it scientifically and then test it out.
    "A copy" is incorrect in English when you are discussing copywriting. It's "copy" with no "a" - just as we don't say "a water" or "a money." This mistake is a dead giveaway that you either don't know the topic or don't have mastery of English.

    - Don't pretend to be an expert when you are just regurgitating others' knowledge.

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author 1Bryan
      Originally Posted by marciayudkin View Post

      Three more tips:

      - Proofread!
      - Use correct English
      "A copy" is incorrect in English when you are discussing copywriting. It's "copy" with no "a" - just as we don't say "a water" or "a money." This mistake is a dead giveaway that you either don't know the topic or don't have mastery of English.

      - Don't pretend to be an expert when you are just regurgitating others' knowledge.

      Marcia Yudkin
      Marcia,

      Don't waste your time.

      Look what's been posted on Freelancer:

      https://www.freelancer.com/projects/....google.com%2F


      Hi,

      [url removed, login to view] is looking to hire the brightest Content Writers of the Internet Marketing space to post content in our forum. Your job is to start controversial threads and add to the discussion in all areas of the forum.

      We are looking to hire people very knowledgeable in Internet Marketing and that can have expert conversations about topics such as traffic and SEO, conversions, content marketing, etc.

      Please start your bid with the words "I am your Ninja Writer" so we know you read the entire proposal, otherwise we will ignore your bid.

      Price is negotiable dependable on volume and quality.

      Preference given to already established Warrior Members.

      Feel free to ask any questions you might have.

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      Cheers
      The Warrior Forum Team
      They want fake posters to start fake threads ... that's the ownership's ad.

      That's their biz plan.

      Lulz.
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      • Profile picture of the author GordonJ
        Thanks, think I'll sign up, try to get my War Room purchase back, and then with their money, join the vault, use the Bonus to create NEW (olde sites) and become a freelancer, or is this too "controversial" a plan? Kaching, I could have just made a few bux.

        GordonJ

        PS Oh shucks, its closed, well, we are seeing who they hired then, eh?

        Originally Posted by 1Bryan View Post

        Marcia,

        Don't waste your time.

        Look what's been posted on Freelancer:

        https://www.freelancer.com/projects/....google.com%2F



        They want fake posters to start fake threads ... that's the ownership's ad.

        That's their biz plan.

        Lulz.
        {{ DiscussionBoard.errors[10788222].message }}
  • - Tell a story.
    If you want people to sit up and take notice, tell them a good story. It is not just children who like to hear these, adults love them even more so and relate closely. Begin your copy with an introduction and pitch the character to your audience. Follow that up with a conflict or challenge that most people face in their everyday lives. The body of your copy should include the story of how the character’s life was affected by the challenge and how they overcame it. End your copy by presenting a relevant solution that the average consumer can relate to.

    - Be conversational.
    Write your copy like a conversation between two or more people. This could make things interesting and involve people closely. This can convince your consumer why the product or service will work and help them identify with it.


    -----------------------------------------------------

    Would you not consider this controversial in a sense that it's not entirely convincing.

    You read copy like you are in the story (good copy anyway) if someone get interrupted in the middle of a sentence (you know what I am trying to say) it sort of takes away that flow.

    It should be an easy flow from start to finish, like a stone releasing from a sling shot. Flowing fast to keep it as short as possible while including as much as possible to say everything you need to say.

    Copy should be simple to read start to finish, the greats write in a way you don't even realize you've read the whole thing.

    Gary Halbert could always say the most with so little and keep it interesting even with the if, ands and buts.


    Nice post though.
    Signature
    Old account here: ----> 'ryanmilligan' was about time for a change up!!
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  • Profile picture of the author davidtrounce
    I would add that writing short paragraphs - 3 to 4 lines maximum and a liberal use of bullet points are good strategies.

    These two strategies create plenty of white space and allow readers to quickly and easily scan the information on the site.

    Each paragraph should ideally contain only one major point.

    As a general rule, I use headings to highlight either a feature or a benefit and then describe each with two or three paragraphs of content and if it would help the reader, I would add an image that highlights my point.

    Finally, avoid writing long sentences - like the one I just wrote!
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  • Profile picture of the author st0nec0ld
    I like your tips silveroaks because as a reader controversy is what makes me curious.
    Storytelling and use of simple words makes me comfortable reading, makes it easier for me to understand what the content is about. I also like contents with visual presentation, whether if it is by video or image, it catches my attention. If it is long I like it divided in small paragraphs so it will not look boring.
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