fivver failed so I tried myself reveiw my Press Release

All you have is a generic "Who we are" kind of release which ain't gonna get noticed. A press release, if it's going to actually do anything for you?

Has to sell a story.

There has to be a story there that's worth covering.

And you have to sell that story to whomever is going to be the best possible person to come across it.

Generally, I already know WHO (which news reporter) I am trying to "bait" when I write a release.

Until you figure that out?

I couldn't help you at all.

Funny thing is ... if you did have that figured out?

You wouldn't need any help.

P.S. If you truly wanna understand the "media game" ... grab Trust Me, I'm Lying by Ryan Holiday.

He broke it down pretty well.

If you are trying to plant a story and get real coverage, you always have to have at least some idea of who (the reporter, the blog, whatever) you are trying to bait into covering it.

Otherwise?

1bryan

I am trying to get covered by LDS blogs/websites. one example is LDS Daily | News, FHE Lessons, Entertainment & More

I am trying to tap the "I know I should have food storage, butI do not have the time" group

Do you know of an example press release I could model?

No. I don't have an example. The way I write releases is very individualistic. Like I said, I already know WHO (which reporter) I am writing to.

But ...

Maybe a press release isn't the best route for you.

Maybe partnering up with folks who already have an audience in that space (LDS) would be a better way to go.

Maybe even providing some content for them to put on their site would be better.

If you can partner up in some way, where they have an incentive to talk about your service - they are more likely to talk about it more often.

It might be the difference between being talked about once ... and being talked about multiple times.

Is there such a "group"? I see a "buy monthly frood" - no mention of food quality/taste or of "use by" dates. No mention of WHY someone would be buying for "food storage". You need to do some research on 'preppers' and on the multitude of companies selling supplies - including food - to these folks.

First of all, I am LDS and I have been taught from my childhood that I should be self sufficient. A part of that is to have a years food supply. So, as of right now I personally do not have a years food supply. That is where the idea came from, over the years my wife and I have bought cans of beans, rice wheat, oats, etc. I do not know how to make a meal out of what we have right now.

The name The Food Storage Project is meant to show empathy and that I am here to help you do what you know you are supposed to be doing. It is also to invite people to join me on my journey to build up my food supply. Everything is based on making things as simple as possible:

1-the food is freeze dried. you just add water(it does not even have to be hot) No need to learn a new way to cook when the need arises to pull out the food storage.

2-The kits clearly state how much food is in each kit. No trying to figure out how many servings of rice are in the can. IF you have 12 of the 1 month kits you know that you have a years worth of food for 1 person. Each Mylar pouch states how many servings it provides for preparing meals.

3. Autopilot. Set it and forget it. Most people can not just buy a few thousand dollars of food at one time and say done, I have a years supply for my family of four. We have set goals and started buying a set amount each month, but be cause we had to do it manually, we have never been consistent. We best we did was when a member at church would organize monthly orders, but as soon as she stopped reminding us each month we stopped buy more.

The reason I was writing a press release was to send to the lds blogs. as a way to introduce my business and hopefully get the to post about what I am doing.

-1bryan Thanks for your input. I am looking into an affiliate program to offer the blog owners so they make a commission off of signups.

-Mark Thanks for you input. I need to have my sister proof read the site, she is an English teacher. There are gluten free and vegan options, but my goal was to start off basic and if I can make this work i'll expand the options. Right now I have everything set up with drop shipping, so I only have to collect the payment and place the order. To add the other options I would have to do everything in house.

I have been thinking of making a video introducing my self and telling my story of struggles to build up my food storage. I also ordered a 72hr food kit and I want to do a video of me getting the first kit and invite people to join me on this journey... or something like that.

I love the idea. I think it is unique enough and important enough to church members that you might have a chance to make it go. What's lacking, in my opinion, is the presentation/marketing.

Since you are LDS you should be able to relate to the target market and the struggles with doing this. Your pages need to hit the pain points. For example, there is guilt at knowing what has been taught and knowing what needs to happen but just not doing it due to time or money. Some other things to consider addressing are space used, how this system compares to just buying it at Walmart or a bulk warehouse, how it compares to the church's own food they sell, etc.

I mentioned the gluten thing only as an example of people - even those without special dietary needs - wanting to know what is in the things they are buying.

Good luck with your project.

Mark

I guess I was trying to set up the site to be the store and add a blog to tell the story.

Should I tell the story first and put the store on the side the plan being that the story will drive people to the store?

I did not know that about LDS but if you expect to reach a broader market my comments stand.

There are companies selling "stocking" food supplies and it has to be more than "buy monthly" - take some time and look through those sites. I don't know if any have a monthly order deal - that may be a hook you can use.

However, I know the sites I've seen selling food stocks talk about quality and taste - about ease of use and shelf life.

Preppers, campers, people living off the grid - could be customers but you have to sell the product to them.

So I am thinking of taking down the site and putting back up a pre-launch page. Then working on getting the site right. I did run a fb ad and sent over 100 people to the site with no sign ups.

I have a fb page and have 20 likes. my family who live in different parts of the country have shared my page.

I am thinking of putting up a video on the fb page to introduce me and my struggle with building my personal food storage. I just read the post http://www.warriorforum.com/social-m...in-1-week.html

So, next I want to run a fb page like ad and try to build up my audience. Then I can relauch the website and hopefully get some sign ups.

What do you think?

I wander why fiverr sellers disappointed you. You can go on fiverr in press release gigs and find many people there. You can hire some good seller. Your story can be viral through email marketing. You should hire professional if you are really serious about your story.

Press releases are your run of the mill content piece, it needs to be super persuasive and if the title doesn't jump out to the reader or in the first instance the editor who you want to run the PR then you are never going to get it published. You've already acknowledged there are some spelling errors and grammar which I am sure your sister can help with however writing a press release is more than the who, where, why, when it needs to grab the reader and encourage them to read more. While your idea is great and I am sure for a niche audience it will be well received, if you have a few versions of the release it might work well. Just tweak it based on the audience. Some audiences, myself included, won't be up to scratch with your religious beliefs or customs so you may need to add a bit of background and I would also add in a quote and a hook which really encapsulates why you need the reader to act. Wrap up the release with a CTA, website and some info and be aware that journalists or publications may not publish your contact info so you should include the website and details of where you are based throughout the press release as some publications have limitations for space. Good luck.

I'll post the incoherent press releases I got from 2 different fiver gigs if you want to see them. The press releases were how I was going to contact lds blogs an dother lds websites to try and get them to post about my new business.

As far as Fiverr goes, I did find someone to record a script for a video that I made. He was great and I will be using his recording on the video. The video I made from rawshorts.com It is about "Molly Mormon" This name refers to the prefect member of the church. In the video, we meet molly who everyone thinks is perfect, but she has struggled with food storage until she finds thefoodstorageproject.com and signs up and is now building her food storage monthly. It then direct the viewer to the website to find out more.

Everyone that I have show it to loves it. I hope it can bring in traffic and subscriptions