I'm trying to improve my copywriting skills, not necessarily to get clients, but for my own business.
I've written a couple of sales pages before in the Internet Marketing niche which have performed decently, but not at the level I want them too.
So, I am going back to the basics and am deciding between two books to read:
1. Breakthrough Advertising by Eugene Schwartz
2. Advertising Secrets of the Written Word by Joseph Sugarman
Which out of those two books would you recommend?
Please don't say read them both... I know each book is highly respected and valuable, but I just want to improve my copywriting skills overall. I'm not interested in becoming a professional A-List copywriter for hire or anything like that.
I just want to have the tools to go into any market, whip out a sales page fairly quickly, and have it convert extremely well.
Which book would you recommend me to read out of the ones listed above?
P.S: I'm finishing up reading "Influence" by Robert Cialdini, and am going to start reading "Great Leads" by Michael Masterson soon.