How much Experience do I need to get a job as a copywriter?

21 replies
Hey Warriors,
So, about a year ago, I decided that I wanted to be a copywriter. I wanted to start out working for an establishment as a junior copywriter, but quickly found out that even the smallest of establishments were looking for something VERY important which, I'll admit, I didn't have at the time: copywriting experience!
I decided to get some copywriting experience on fiverr as a freelancer. The pay was- and still is- CRAP, but the experience was GREAT as I got to work for lots of clients on a variety of projects and I quickly built up a 5 star profile on the site. I created an online portfolio on contently and I decided to try applying again- they still said I needed experience! With over 30 copywriting projects under my belt- including Ashley Madison and Bubandu- I kind of felt I would be good to go in terms of experience.
So my question is... how many copywriting projects do you need to work on before most organizations think that you're worth being employed as their copywriter? You can take a look at my online portfolio here if you want to: https://bobbynchris.contently.com/

I really appreciate your feedback
#copywriter #experience #job
  • Profile picture of the author angiecolee
    If they're not connecting your experience to the position you're applying for, then you're not 1) selling yourself well or 2) connecting the dots for them so they can see the connection as clearly as you can or 3) both of the above.

    As a copywriter, you sell. ESPECIALLY yourself.
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    • Profile picture of the author simitch
      So nice reply. I think point out the main thing. Thanks
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  • Profile picture of the author gingerninjas
    Hi. I have been writing for 20 years and at to be honest I have barely scratched the surface when it comes to my experience. To be honest, I never 'decided' to be a copywriter, it kind of just emerged that I was and it is a constant learning curve. You're probably best to apply for positions that are not straight copywriting roles, something that incorporates you current experience, whether it be marketing or design or whatever you're traditionally trained in. Then when you are within the business, you can showcase your talent and show your managers how great you are. When I was working for businesses and before I started my own markteing agency, I was a media assistant, a PR assistant, a marketing assistant then I worked my way up to a marketing executive, marketing manager and then a marketing director, all of these roles incorporated an element of copywritng. While you may have worked with some great brands, you do need to earn your stripes so to speak, and you may need to do work experience, or continue on moonlighting and doing the freelance thing for a while. It is frustrating, however there isn't a specific 'amount' of projects you need to do until you become employed as a copywriter, it really is luck of the draw and showcasing your experience appropriately. Good luck.
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  • Profile picture of the author Alex Cohen
    Originally Posted by twranks View Post

    I decided to get some copywriting experience on fiverr as a freelancer. The pay was- and still is- CRAP, but the experience was GREAT as I got to work for lots of clients on a variety of projects and I quickly built up a 5 star profile on the site. I created an online portfolio on contently and I decided to try applying again- they still said I needed experience! With over 30 copywriting projects under my belt- including Ashley Madison and Bubandu- I kind of felt I would be good to go in terms of experience.
    What type of organization did you apply to... ad agency, corporate, or major mailer?

    Alex
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    • Profile picture of the author twranks
      Originally Posted by Alex Cohen View Post

      What type of organization did you apply to... ad agency, corporate, or major mailer?

      Alex
      I'd say mostly corporate. I applied to smaller businesses in Vancouver. However I did apply to Direct Focus Online which was an ad agency too.
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      • Profile picture of the author Alex Cohen
        Originally Posted by twranks View Post

        I'd say mostly corporate. I applied to smaller businesses in Vancouver. However I did apply to Direct Focus Online which was an ad agency too.
        Target ad agencies and major mailers... very often they're looking for new hires who have the amount of experience you do.

        When you apply, make sure your application stands out and focuses on what's in it for them. As aligouda suggested, use the same persuasion tactics to sell yourself as you do to sell your client's stuff.

        Alex
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  • Profile picture of the author aligouda
    A copywriter must be detail-oriented, must be able to meet deadlines, and must have an expert understanding of the English language,this is some ways to build a small freelance copywriting business:

    - Prove you’ve done this work before.

    - Talk about everything you do. And only do things worth talking about.

    - Choose a niche.

    - Choose a niche that’s either a “networker” or an “influencer” so they will spread the word for you.

    - Pitch yourself to an ideal client, even if you have to discount your services to get the work.

    - Try the tactics that work for your clients.
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  • Profile picture of the author marciayudkin
    - Choose a niche that's either a "networker" or an "influencer" so they will spread the word for you.
    Can you say more about that? Are there some niches that have more word of mouth than others? For example?

    Thanks.

    Marcia Yudkin
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  • Profile picture of the author vovanfree
    Why you want a job for copywriting ? you can go for freelancing as well.it is good earning potential. For copywriting experience is not much required but the techniques.You have to research each and every time while you go for writing .
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    • Profile picture of the author twranks
      At the moment I am a freelancer on fiverr, but the pay is HORRIBLE. If you live in Canada like I do, its definitely not enough to live by. I also tried upwork and a bunch of other sites- the difference wasn't much. But if you know any freelance sites that pay well, let me know and I'll check it out.
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      • Profile picture of the author Junaid khawaja
        Originally Posted by twranks View Post

        At the moment I am a freelancer on fiverr, but the pay is HORRIBLE. If you live in Canada like I do, its definitely not enough to live by. I also tried upwork and a bunch of other sites- the difference wasn't much. But if you know any freelance sites that pay well, let me know and I'll check it out.
        Hey, freelancing websites won't make you rich. It is a good starting point, and one of the best ways to build clientage and connections; but making it a full-time income takes a lot of effort (and years too). I think the shortest way to build regular high paying clientage is to market yourself in less common ways. For example, establishing a blog with "work with me" page and taking that blog to next level. Guests posting on authoritative blogs and establishing your authority. Penning down an ebook or two and believe me, you will get clients through channels you never thought of.

        Thanks
        Junaid 
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      • Profile picture of the author 1Bryan
        Originally Posted by twranks View Post

        At the moment I am a freelancer on fiverr, but the pay is HORRIBLE. If you live in Canada like I do, its definitely not enough to live by. I also tried upwork and a bunch of other sites- the difference wasn't much. But if you know any freelance sites that pay well, let me know and I'll check it out.
        You're going to the crappiest bar in town and wondering ... where's all the women?

        They aren't hanging out in dives.

        You've got to go directly to businesses that can pay well, run ads, and are used to paying copywriters.

        That's freelancing.

        Freelance websites?

        That's signing up and hoping somehow by magic a whale's going to land in your boat.

        (There's no magic website you can sign up to and start creaming it as a copywriter.)

        P.S. If my business was financials ... do you think I'd care if you wrote for Ashley Madison?

        Nope.

        Not one bit.

        In fact, considering most folks have been cheated on once or twice and it stung something fierce?

        That's a strike against you.

        I wouldn't talk about it.
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        • Profile picture of the author twranks
          Yes, I always put that into consideration with regards to who to tell that I have written for Ashley Madison. The reason I joined fiverr is because I wanted to add a lot of experience to my resume- not necessarily for the money. I can honestly say I have written for every industry possible courtesy of all the positive reviews I recieved on fiverr (including the financials industry). I was basically replying to VOVANFREE's previous comment about the possibility of making good money from freelance websites.
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  • Profile picture of the author wordwizard
    Originally Posted by marciayudkin View Post

    Can you say more about that? Are there some niches that have more word of mouth than others? For example?

    Thanks.

    Marcia Yudkin
    Hmm. I'm not sure that an entire niche would qualify as "influencers" or "networkers" - it's certain individuals within some niches that are influencers etc.

    However, some niches do seem to contain more networkers than others, for example real estate agents and other professionals connected to that industry. And, of course network marketers, though those don't seem to be particularly big on hiring copywriters, at least not in my experience.

    I too would love to know what aligouda had in mind when he said that!
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  • Profile picture of the author AronParker
    Experience is thrash!

    If you can write a copy and sell yourself as a Profesional Copywriter - you're ready to be one!

    Stop being a lil bi**ch and go claim your space.
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  • Profile picture of the author marciayudkin
    Experience is thrash!

    If you can write a copy and sell yourself as a Profesional Copywriter - you're ready to be one!
    Do you mind explaining to a Boomer what the heck that means??

    I looked up "thrash" in the Urban Dictionary, where it defined it as "The most ass kicking form of music on this planet." This clearly does not fit your comment. Nor do any of the conventional meanings of the word "thrash."

    Thank you.

    Marcia Yudkin
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    • Profile picture of the author jeffmullins
      Originally Posted by marciayudkin View Post

      Do you mind explaining to a Boomer what the heck that means??

      I looked up "thrash" in the Urban Dictionary, where it defined it as "The most ass kicking form of music on this planet." This clearly does not fit your comment. Nor do any of the conventional meanings of the word "thrash."

      Thank you.

      Marcia Yudkin


      Nice comeback Marcia.
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  • Profile picture of the author Alex Gramm
    You need the sales experience, more the sales experience. And read the many books.

    Perhaps these organizations need some kind of special experience. For example in the agency or White House.
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  • Profile picture of the author Mailzas
    1. Charge very high rate, and offer guarantee that your copy will increase their conversion rate, and make them more money.

    2. Get some testimonials is style, "We paid xx, an he increased our conversion, we estimate that in 2 years this will add xx $ to our profit."

    3. But still you will need to sell this offer, because for business even trying your offer is risk, that it can decrease profit and so on. But this way I think it's easier to sell your services like 5 times.
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  • Profile picture of the author Jennie Heckel
    Hi Bobby,

    I read the thread... and I looked at your website.

    I would recommend a new design as this website is not as professional looking as you need it to be to be hired for more money by better clients.

    In your sales letter for your website, I would not mention the Freelancing sites at all just the names of the clients and the work you did and how satisfied they were with your writing talent.

    I would figure out what you want to write that is a GOOD FIT FOR YOU.

    The copy you LOVE TO WRITE.

    That means not just any copy for anyone as that keeps you stuck writing for smaller projects that won't earn you the income you desire.

    I know there is a pro-level copywriter hiding inside you.

    All you have to do is find him and bring him and his website out in the open for all to see and admire and HIRE!

    I would buy a more of a professional looking design that focuses on your strengths in the copy you love to write and why you are a great ____ (fill in your specialty) copywriter.

    I suggest you be a specific copywriter and buy a domain name that sells that and write your website content around those features and benefits to clients who hire you.

    If you like to write for a certain social media niche then buy a domain name that speaks about what you are good at and how you love writing in this niche.

    (Just so you know... All those general posts about a wide variety of work won't help you much when you are up against thousands of other copywriters with experience.)

    I work with many Canadian clients and they say they can't find good copywriters.

    So you might want to buy a domain name for a "Canadian copywriter"... or something similar if you want clients in Canada to find and hire you.

    That might not work but you get the idea and where I am going now.

    Do some Google searches and look at the bottom for the "google suggest phrase" what they think you should be searching on to find clients to hire you.

    Then take that "google suggest phrase" at the bottom of the page and click on it.

    If you see a search with less than 50,000 competing websites (look at the top of the page number) then you can rank for this with a new website and little SEO work.

    Once you get a pro-looking website up then hire a Warrior who does SEO work to help send some high PR links to it and get the ranking up on Google.

    Add a video from YouTube to your site too and use it to showcase your talents.

    Just don't mention these clients you worked for found you on the freelancing sites so good clients who pay more can find and hire you.

    They won't know that your previous clients didn't find and hire you from your brand new website!

    All they need to know is you wrote for all these great clients and they were happy with your work.

    Their testimonials would be a good to add (up at the top), especially if you can get a bigger name client testimonial.

    Adding a big name testimonial would help you immensely in getting new work with higher level clients who would feel trust in their recommendation of your work.

    It is fine to use a website with your name after you are famous later.

    But in the beginning you want to have a website that is focused more on what you do so prospective clients who are searching for that type of copywriter can find you and hire you.

    That saves you money on buying ads too, because they find you with a free google search.

    Good luck with this, I am sure you will do well.

    Jennie Heckel
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