Currently, I am working on a Stethoscope ad. The project manager wants me to get witty and humorous with it.
And guess what? They have asked me to compare it with an Elephant trunk! (Sigh, I am finding some similarities right now).
But, I have learned that humor can KILL a brand.
Firstly, because it is all relative. For some, the joke might be funny, for others, it may fall flat.
Secondly, it can derail your reader from the actual message or solution or problem presented.
Lastly, it may sound unprofessional and a little too informal. (In the stethoscope ad, this is really a problem; my target audience is Doctors.)
What's your take on this? Do you think going with a humorous copy is risky?
Would love to know your opinion on this!