This was a particularly tough page for me...
Target is super busy women, mid-thirties. She's tried every diet program out there and is frustrated because she keeps gaining the weight back. She wants to feel happy and healthy and she's generally skeptical of weight loss programs. She wants to lose 30-40 lbs.
The Upstream FB Ad is : Lose Weight For Good
CTA leads to 2 Part Sign Up Page (1. "How much weight do you want to lose?" 2. Email)
Please take a look at the wireframe - sorry no images (all app screenshots) or hero screen video (a woman who is 33 and lost 100 pounds in 9 months with the program and is still thin 3 years later - all in the video):
I would love your brutally honest opinions, please...
Many, many thanks!