Essential Content for Sales Page?

12 replies
Hi

I have an eBook and video series, which I'm promoting via a free download, and then an automated email campaign. At various points, e-mail subscribers will be sent to a sales page, where they are encouraged to buy one of the products on offer.

What I would like to know is: what are the essential contents for a sales page? And ideal length (i.e. number of words)?

Thanks
#content #essential #page #sales #sales page
  • Profile picture of the author Michael Meaney
    The number of words aren't important, but what those words say are.
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  • Profile picture of the author DABK
    Headline that stops them from moving on
    An offer they can't resist
    Social proof / trust elements (testimonials/reviews) so they know they're not the only fool
    Reason to act now

    If you can do all of that well in 5 words, 5 words is the ideal length. If you need 1479 words to do it well, 1479 words is the ideal length.


    Originally Posted by afilmarket View Post

    Hi

    I have an eBook and video series, which I'm promoting via a free download, and then an automated email campaign. At various points, e-mail subscribers will be sent to a sales page, where they are encouraged to buy one of the products on offer.

    What I would like to know is: what are the essential contents for a sales page? And ideal length (i.e. number of words)?

    Thanks
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  • Profile picture of the author dnomyar
    Hi,

    I say some things you could add to the above would be:

    Great explanation of what exactly the product is about
    Great or at least good images of the product
    Possibly a short video about the product would be great
    A list of 5 or so reasons they need your product
    About 3 to 6 testimonials would be great
    A money back guarantee of 30 days or more
    Maybe 2 or 3 bonuses added in

    This should keep you busy for a while and if you do
    it right get you a lot of sales ...
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  • Profile picture of the author Alex Gramm
    Initially, you should direct the focus on the product. This is hero
    on your page (ultimately it is your money).

    A good Headline and features of the product, how or why it help to solve the person`s problem, or that it gives.
    Then additional selling arguments for example (thanks @dnomyar)
    A money back guarantee of 30 days or more
    Maybe 2 or 3 bonuses added in
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  • Profile picture of the author Bill Jeffels
    The number of words are not Important. What's Important is what you do with the words you use.

    The basic sales page opens with the headline which should show your prospect the big benefit and promise they are going to get from using your product. Next the subhead is going to reinforce the benefit and add a little curiosity to get your prospect to keep reading.

    As you craft the body copy of your sales page you want to remember that your prospect is always thinking WIIFM. What's In It For Me. Because when it all comes down to it that's all they want to know.

    Now of coarse your going to have to persuade, compel and entice your prospects with the features and benefits and that's a good time to use your bullet points.

    Oh ya, don't forget your P.S. Your P.S. Is like your second headline and you should sum up all your benefits and remind them of what their going to get. This works great for the people that just skim the page down to the P.S.


    Bill


    .
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  • Profile picture of the author HandsomeGenius
    Speaking very broadly - generally the sales page should be quite a bit longer than the email opt-in page because you will have to do a lot more objection handling to get people's money.
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    • A Powerful Attention Grabbing Headline.
    • Sub-Headline to Slide In To the Rest Of The Story.
    • Features & Benefits - A Benefit Of A Feature Would Be 'Lamp Having Extra Strong Lighting'.
    • Testimonials & Social Proof
    • Guarantees, Always Best To Add More Than The Usual 30 Day Money Back Guarantee.
    • Calls To Action - Multiple. How To Use Them Clearly.
    • Bonuses.
    • A Post Script, More Than One.
    Signature
    Old account here: ----> 'ryanmilligan' was about time for a change up!!
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  • Profile picture of the author afilmarket
    Thanks for all of your input! I've made note of all of the suggestions, and the page is built & live now.
    Signature

    Happiness Working - The #1 Online Training Course That Teaches You How to Get a Job That Makes You Happy. Get Your Free, 15 page eBook.

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  • Profile picture of the author bluemotion
    Originally Posted by afilmarket View Post

    Hi

    I have an eBook and video series, which I'm promoting via a free download, and then an automated email campaign. At various points, e-mail subscribers will be sent to a sales page, where they are encouraged to buy one of the products on offer.

    What I would like to know is: what are the essential contents for a sales page? And ideal length (i.e. number of words)?

    Thanks
    Keep it short. Sell benefits. If I look at any sales page I ask myself, what are the benefits to me if I buy this product. Will it save me time, will it save me money, will it make me more attractive etc. You get the point!
    Signature

    [Smash The Competition With This.
    Video Here

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    • Profile picture of the author afilmarket
      Originally Posted by bluemotion View Post

      Keep it short. Sell benefits. If I look at any sales page I ask myself, what are the benefits to me if I buy this product. Will it save me time, will it save me money, will it make me more attractive etc. You get the point!
      Ya, got it, thanks!
      Signature

      Happiness Working - The #1 Online Training Course That Teaches You How to Get a Job That Makes You Happy. Get Your Free, 15 page eBook.

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  • Profile picture of the author Bruno Vincent
    Essentials for Landing Page

    - Header
    - Sub Header
    • Compelling Image/Photo
    • 1 Call to action (max 2-3)
    • 3 Features
    • 3 Features turned into benefits for the audience
    • Testimonial (1-3)
    • Guaranty, credibility statements
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