Are you really a copywriter or do you just play one on Facebook?
Do you struggle with being perceived as an expert?
Do you struggle asking for the fees you know you're worth?
How do you REALLY know you're worth it?
This might be a dated reference, but, have you ever seen that flick "Don't tell mom the babysitter's dead?"
Its sorta like Lord of The Flies (without the violence) meets Home Alone.
I thought it was a pretty decent story.
If you don't know or can't remember, the premise focused on how 17 year old Sue Ellen Crandell (played by Christina Applegate), transforms, nearly overnight, into a responsible adult, to care for herself and her 5 other adolescent siblings.
Of course, they weren't just abandoned.
Their mom leaves the 5 kids in the care of a tyrannical elderly babysitter in order to take a 2 month vacay in Australia (I'm assuming it was a much needed break from these little *******s).
Granny is a real strict bitch, but yeah, you don't learn that until mom takes off.
Sue Ellen assumes the role as head of household only after the babysitter suddenly dies in her sleep and only to prevent her mother from having to return back home from her trip early.
She fakes a resume to get a job in the fashion industry, and proves herself quite capable and lucky enough to succeed.
Anyway the point is we watch this girl transform into a responsible adult, doing responsible adult shit like overnight.
What the hell does this have to do with you and writing copy?
The point of what I'm trying to relay here is that you ARE an imposter until you do 2 things:
1. Act "as if"
2. Do the thing you're purporting you can do
If you act "as if" you are the copywriter capable of doing what you say you can do, you know in your heart how to do it and you've thoroughly visualized yourself doing it in your head....
Now it's time to pull it off.
That means get to writing.
Start putting together your portfolio.
Start getting yourself results you can refer to.
Start helping others with your copy, however, you can.
Start collecting those testimonials.
Start showing it off.
Have shit you can reference.
Next...start asking others for money for your services based on your results.
I suppose you could just as well switch 1 and 2 around up there and that'd be fine, too.
Well, because before you've pulled the thing off:
You'll doubt yourself.
You'll have anxiety.
And you'll have fear of failure.
That's all ok because it's normal.
However, once you've pulled off and executed the thing you're purporting you can do, your worries will just about vanish.
You'll be who you say you are.
You'll have done what you say you can.
The confidence you'll have created will allow you to do it again.
Once you practice doing it over and over, making it happen again will become effortless.
You'll know it so well, in fact, that you'll be able to teach others how to do it without question.
So, yeah, I'm basically saying you have to fake it to make it...at first.
If you're not ok with that then you can take the much longer, arduous, grueling, conventional route which is to do things the way "you're supposed to."
You can wait for someone else to anoint you.
You can wait until someone else says it's ok to do the thing you want to do.
You can, basically, wait until someone else gives you permission and tells you when you can have a position doing what you want, if it ever comes at all.
You can take responsibility, and do what you want to do, when you want to do it.
You can do the things you know you need to do to be where you want to be, and live the life you want to live on your own terms.
Yeah, of course, someone will tell you that you can't do it that way.
Of course, someone else will want you to go back and do it like everybody else.
However, I'm just the contrarian voice suggesting that you don't need to do it that way.
You can do it however you want.
Make it happen.
You can do it.
How do I know?
I do things the way I want.
It's not easy, and I do get push back, but it's working.
I'll not have it any other way.
You can get things done the way you want, too.
Don't tell your inner expert the shortcut is dead.
Agree or do you need to wait until someone else tells you it's ok?
Thanks for giving me your feedback.