I am referring to once all the prep work has been done and you are actually ready to start writing the sales copy, do you:
1. Start with a blank page and first write all the copy or a large segment of the copy.
2. Start with a blank page and first write the headline and/or sub-headlines.
3. Have a basic sales page format already completed that you use for your sales letters and write the copy for the current sales letter using the basic sales page format as a guide.