New Cialdini book, location, location, location.
The where may be as critical as the how.
So, online, trying to sell dog toys on a kitty facebook page, probably not a good idea for even the most brilliant among us.
Good podcast with James Altucher too.
GordonJ
PS. Although, I'm not sure this is the right place to discuss Cialdini and influence, considering the current content.
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