Is this Plain Lying or Is Using Fiction Considered Acceptable?

I guess one reason they push the envelope is unlike the health or weight loss market which is probably better regulated, the relationship market hardly gets that level of scrutiny. Probably that's why they engage in such sales copy? Think about it, if you are selling a weight loss product and claim the product can make you lose 30 lbs in 10 days, you are probably going to be more heavily scrutinized than someone claiming you can get your man addicted to you by typing a few texts or saying a few words.

Protecting a customer's identity and dramatizing the event is understandable but as I mentioned I doubt this is the case for any of these products.

Gordon,

I am with you on this and I am not saying what they are doing is right even though they are successful.

While you would think these type of video sales letters would flop, it's fascinating to see how well they do with the target audience which is all that matters.

I am helping my client who is in this space and as I was doing research, I shared my observations with him. While he was shocked to find how well they were converting, he also mentioned something interesting- "Well, I guess I know why they come up with such sales copy. As ridiculous as they are for the common reader, it really works because in my pratctice that's the kind of results women say they want. Even when I tell them he is not the right man or just that not into you, they continue to live in their world of denial and these products are perfect fodder for those desperate women."

[quote=yourreviewer;10872226] I know Russell Brunson always talks of the "attractive character"

Despite the ability to construct stories based on fictional events you create to match the brief the real power comes when you do blend real life experience or at least draw on other people's real life experience when working on creatives.

Some of the best stories come about by having a focus on driving a specific idea.

The key is to include the truth.

Truth about the product or brand you are promoting.

The human truth in the story.

The cultural belief or truth.

A story that blends all the truths and beliefs together is going to resonate well with the receiver.

There is a real art in story telling.

The best way is if you are aware and conscious of the moment you are in where you maybe sharing a story or donating some of your time to listening to others tell you stories and paying attention to what you can use from them.

For example I had a client the other day who everyone else in my business would prefer NOT to deal with yet I endure the sometimes OCD type approach they have.

They have shared some excellent stories of discovery personal to their family.

I won't tell you the story but I will tell you a snippet that I have committed to memory to pull out when needed.

One relation two generations back posed nude for some famous sculptor who used their study to produce a public mural.

The man was only a boy at the time...well 16 anyway.

He was a boxer.

The family when they passed the public statue - bas relief in sandstone - would say...

"They saw 'toe-ta' today."

As in he was always going "toe to toe"

Now this is in my memory bank for a time when I have to talk about something that might be head to head.

I'll pull out the "Toe-ta" story and weave it into the conversation.

It's hard to be adversarial when talking about someone who is innocent and naked and their family would not even look up to their sculpture because of their meekness.

That may not be a great example but we all hold the ability to remember and recall stories.

How we use those stories to influence others is the secret.

As for ethical ways to use stories to sell I would say tell a story that is truthful and congruent to the situation presenting itself then you build more rapport and the selling part becomes more seamless.

If you are a little psychopathic or can control access to that split personality or multiple personalities you may have an advantage ( just ask Claude)

Best regards,

Ozi