I've recently engaged with an SEO expert who has advised that putting 'Freelance' in my online copy is going to push my ranking further up the search engine results (which , let's face it, is the goal).
The problem is as a copywriter I think that calling myself 'freelance' kind of underestimates my product and the business acumen involved in running my own business, and I'd much rather describe myself as a 'business-owner' or 'contractor' or something else.
I don't feel like freelancer cuts the mustard as far as the product I can deliver.
Personally, when I think of freelancers I think of the following:
*People who float around from one job to another without any loyalty to their clients.
*Wealthy travelers who are working for a bit of spending money while on their exotic travel destination.
*People fresh out of college who have no real experience and are doing whatever they can to build their portfolio,
*People who can't hold down a stable job so they're filling in time until one comes along.
*Mums who have left the workforce and are making a bit of extra cash while they look after their young kids.
*People bidding on sites like Upwork and Five for cr@p jobs with cr@p pay.
So establishing my business, I've tried to do everything I can to avoid the term but now my SEO guy has told me that it's one of the terms that I rank highest for which is kind of annoying.
Just interested really, what does 'freelancer' mean to you? Is this just a stigma I've created myself and do you think the word through my copy will still help my business be seen in the way I want it to?