I was wondering, in your opinion, what it takes to have successful WSO copy. Would you use the same elements as you would any other sales letter, or are there specific changes that you would make because it is in the WSO section?
I have a really great follow up WSO product to a very successful WSO product. I realize because the first product was so successful, I should try and emulate the copy from the original product as close as I can. I'm just wondering if there are other elements that I can use or should specifically use in the WSO section to improve conversions and sales.
Thanks, in advance.