More importantly however, is being a capable and creative writer; one who can demonstrate ability and the right attitude to prospective employers. Below are a few basic but helpful tips for any burgeoning copywriters out there.
1. Get some writing experience
The reality is that we all need to start somewhere. In today's increasingly competitive job market, many jobseekers are caught in a classic catch-22 scenario where employers want applicants with experience, but applicants cant find an employer willing to give them a chance to gain experience. Also, there's only so many places out there who will be willing to offer apprenticeships or internships after all.
The good news is that prospective copywriters can build experience for free just start a personal blog on an interesting topic. Practice writing on a regular basis and even experiment with different writing techniques, all for free.
Moreover, you can always just pretend! Take a product (real or even something made up) and put together a strapline and compelling copy for the said product, demonstrating good copywriting technique which can be shown as an example of your ability.
2. Have a portfolio
This is where having some prior experience is handy; however, the key takeaway here is to be able to easily show off examples of your best writing to demonstrate your skills as a copywriter.
Of course, it is crucial to continue adding to your portfolio at every opportunity; in time, it will be desirable to be able to be selective with your work and tailor your portfolio depending on the requirements of the project or job you are applying for.
3. Getting your name out there
As in, have a professional presence on the internet. A website dedicated your professional work as a copywriter (no personal or social overlaps) is a must for anybody seriously wanting to be a copywriter.
Look at it this way if you're not an experienced, well-regarded copywriter then why would a prospective employer be willing to ignore someone who can be easily found online, with a solid presence on the internet, to seek out another inexperienced copywriter?
Social media platforms such as Facebook and LinkedIn can be extremely useful tools to establishing a presence on the web, in addition to your own website.
4. Work hard
It seems counterintuitive but the final point is this get work, any kind of work, and go from there. You will get rejected - don't despair, pick yourself up and look for the next opportunity. Canvas local businesses, freelance online - there are plenty of opportunities out there if you look hard enough!
Hopefully some of you will find this useful.